31st edition of the AECOC Congress on Mass Consumption

26, October, 2016

The next 26 and 27 October will be held at the Palacio de Congresos y Exposiciones de Sevilla on AECOC Congress of Mass Consumption, which will analyze the role of innovation as a lever for business success. The president of Microsoft Spain, Pilar López, will focus on how to grow while a transformation process is taking place.

The AECOC Congress of Mass Consumption will bring together more than 1.000 presidents and CEOs, as well as prominent executives from the main national and international companies in the industry and distribution. It is the main Meeting Point for the leaders of a sector that accounts for 20% of the national GDP and employs five million people.

Top managers of successful companies will participate in a round table at the next Congress to share with the attendees what are the best strategies to gain a foothold in the market and differentiate themselves in the new normal. Specifically, the table will have the vision of the general director of Podoactiva, Víctor Alfaro; the general director of Iberic Box, Eva González and the owner of Patería de Sousa, Eduardo Sousa, who will address the keys to compete and lead in this new scenario.

The round table will be part of a program of presentations that will focus on the economic vision, the role of innovation, the importance of inspiring from leadership and the relevance of internationalization in a globalized economy by the hand of prestigious national and international analysts as well as prominent businessmen.

The president of Microsoft Spain, Pilar López, will give the keys to achieve growth while a transformation process is being carried out and will explain the importance of knowing how to recognize the first identifiers of success and how to do it. It will advance that the transformation of the company begins with a profound change towards the culture of innovation to seek short-term results, building in the medium and long term. The main axes of implementation of this new culture are collaboration and help for the success of colleagues as well as looking for different ways of doing things while taking risks, among others.

For his part, businessman and bullfighter Eduardo Dávila will offer a presentation entitled "Two roads: you choose" in which he will talk about the fear of uncertainty, responsibility and pressure for objectives in a context in which we are all capable of reaching much further than we think. In addition, the entrepreneur and author of the bestseller "The Art of Thinking" Rolf Dobelli will focus on the complexity of today's world and enemies of clear thinking such as intuition, emotions and hasty judgments.

El AECOC Congress of Mass Consumption will focus on the economic vision, the role of innovation, the importance of inspiring from the leadership and the relevance of internationalization in a globalized economy from the hand of prestigious national and international analysts, as well as prominent businessmen.

The list of speakers who will participate in the congress is completed: the general director of Lidl, Michael Aranda, the executive vice president of Nestlé and head of the EMEA area, Luis Cantarell, the general director of the EMOA area of ​​Grupo Bimbo, Pablo Elizondo, the executive vice president and director of worldwide Marketing of Coca-cola, Marcos de Quinto, the Business development & Marketing manager of Alibaba Italia, Albert Antonini Mangia, the general director of Ebay Spain, Sonia Voces, the former president of the European Commission, JM Durão Barroso, the speaker, businessman, writer and magician Mago More and the president of AECOC, Javier Campo.

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