The 5th Vanguard Graphic Masterclass: “Printing Techniques – Print better to communicate better” at the company's facilities. More than 40 clients attended the event to learn more about how printing technology can become a true strategic communication tool.
The session took place in the new multipurpose room, a space created to generate valuable experiences: technical training, live demonstrations, physical samples of materials and presentation of real projects.
A dynamic session led by Josep Amat, from Vanguard Graphic, together with Abel Sánchez Hermosilla, EMEA Brands & Sustainability Innovation Head at Hewlett Packardwhere they explored how to turn printing techniques into a strategic communication tool.
During the session, they addressed: how to choose the right technique according to brand objective, real differences between finishes and their visual and sensory impact, practical applications in packaging and labeling, real cases and comparative examples.
The combination of technical content, demonstrations, and networking generated great interest and an enriching exchange among the attendees.
