Aptar Beauty launches the trademark Double Clickwhich promotes inclusion, e-commerce reliability, and user trust. It is available for the proprietary collection. Twist-to-Lock, a versatile range of reliable, capless aerosol dispensers,
The global market for bag-on-valve systems and valves for beauty products has recovered well following the post-COVID-19 downturn. Market forecasts remain promising, primarily due to the booming hair care sector. Growth is also driven by rising consumer expectations for safety, convenience, and sensory experience, with key factors including high performance, sustainability, and premiumization.
Greater inclusivity and reliability
Its design is inclusive: a distinctive dual acoustic signal confirms that the actuator is securely locked or unlocked. Combined with tactile cues such as textured finger pads or ribbed necks, this enhances confidence and ease of use for all users. In addition to this audible feedback, the smooth twisting motion and ergonomic finger pad design of the Twist-to-Lock collection offer a more inclusive user experience, ensuring that consumers with varying levels of mobility can use the sprays safely and comfortably.
Regarding e-commerce, aerosols equipped with the patented Twist-to-Lock locking mechanisms and Double Click technology fully comply with Amazon's ISTA-6 testing protocols. They are guaranteed to minimize the risks associated with transportation and the pressures of the e-commerce distribution network, such as leaks, accidental activation, or breakage. Brands and consumers benefit from increased shipping security and product integrity, with a reduced risk of returns related to shipping damage.
Twist-to-Lock Collection
The capless design of Twist-to-Lock sprayers eliminates the need for a protective cap, reducing resin usage in their manufacture by 55% compared to traditional sprayers and caps. Furthermore, the sprayers in this collection are POM-free, and some are PCR-compatible, with up to 100% PCR content.
"The Twist-to-Lock collection offers great versatility with numerous customization options that allow for the creation of a wide range of formulas, without compromising on spray quality or performance." Luigi Garofalo, Global Category Director for Personal and Home Care at Aptar Beauty.
The aerosol range offers a wide variety of valves and actuators that can be combined with different finishes and designs to enhance brand image. This collection is suitable for a broad spectrum of formulations, from aerosols to powders and gels.
