Aptar Beauty presents a new white paper entitled ‘From Fieldwork to Prototype: A Complete Guide to Aptar’s Inclusive Product Design Process’, which highlights the importance of inclusivity in the beauty sector. More specifically, it seeks to inspire the market by sharing its internal design process, which integrates Universal Design Principles to create accessible dispensing solutions.
To establish the design process, Aptar Beauty collaborated with APF France Handicap, an organization dedicated to supporting people with disabilities in France. The NGO supported Aptar Beauty by integrating UX design and ethnographic approaches to understand the realities and experiences of people with disabilities.
“By adopting universal design principles, beauty brands can address the specific needs of elderly or disabled people with fine motor disorders. At Aptar, we are convinced that this approach is the right way to innovate,” she said. Xavier Joseph, vice president of global marketing and innovation at Aptar Beauty.
Simple steps towards inclusive design
The new White Paper builds on the themes covered in its previous paper, “The Role of Packaging Dispensing in Making Beauty More Inclusive,” published in October 2023. It delves deeper into the practicalities of incorporating inclusivity into the product development process.
Structured in four parts, it describes awareness-raising, as well as exploring habits and uses, then product testing and concludes with a selection of accessible solutions resulting from the process. Throughout the document, useful information on the Principles of Universal Design is shared, as well as insights into the relationship of people with disabilities with their hygiene and beauty products.
Inclusive dosing solutions
Five products from the Aptar Beauty catalogue stand out for being particularly valued by people with fine motor disorders, thanks to their user-friendly design: the GSA dosing pump with Swan N4 or T8 actuator, EuroFlow with Falcon actuator, the VITA dosing pump and the GLADIATOR aerosol actuator.
