On June 11 at 5 pm 2020 the new Arconvert-Ritrama LiveWaves webinar with mario di paolo, founder and creative director of Spazio di Paolo and currently the most awarded wine label designer in the world. Mario di Paolo will reveal the secrets of his success in a constantly evolving market.
This webinar helped to better understand the brand image and express the identity of the product so that it is recognizable through the packaging. Creative processes can be channeled in various ways to achieve unique and pioneering results. Mario di Paolo creates real trends in the wine and spirits sector, obtaining the most important consensus: that of the consumer.
Reference point for thousands of wineries around the world, his work goes beyond simple aesthetics; the labels designed by Di Paolo play with the concept of physical space as a symbol of freedom and the possibility of overcoming limits. They exude art, culture and values linked to the territory, to nature. For each label, Mario di Paolo conducts in-depth research on the product, which not only takes into account sales projections and targets, but also the direct consequence of increased sales. Each label is a small masterpiece, however it is not intended to dress just a few numbered bottles.
The design hides the technological innovation needed to repliThe label can be applied industrially and automatically applied to millions of bottles, which is essential when considering the large volumes of wine and spirits. Labels Spazio di Paolo They are trending, but imitations are feasible only for limited productions, since, if the graphic design is easy to copy, it is not so easy to understand the engineering process behind the project and re-apply it on an industrial level.
Free registration to the webinar allowed you to hear how important it is to be “Unique to stand out”, through an original design that helps you compete by exploiting the identity of the product and not succumbing to market changes.
The webinar focused on four main topics and concluded with a case history.
1. Biodiversity (Nature, a great source of inspiration)
2. Tactility (study of papers and materials for possible communication applications)
3. Visual perception not only aesthetic (study of a new language to empathize with the consumer)
4. Application of new printing techniques to industrial processes (research and experimentation towards new industrial labeling processes)
5. Case history (successful packagings).
