Barcelona Packaging Hub has celebrated his Annual Day 2025 at AMEC's facilities in Barcelona, bringing together associated companies and technology partners in a key day to share knowledge, analyze the results of the last year and define the strategic challenges that will shape the future of the Hub and the packaging sector.
The meeting opened with a presentation by Sergi Ramo, CEO of groWZ Consultants, The presentation focused on the role of artificial intelligence in business transformation. During the talk, the speaker addressed in a practical way how AI can help sales teams improve their efficiency, prioritize opportunities, better understand the customer, and make data-driven decisions—an approach especially relevant in selling complex solutions within the packaging sector.
Following the presentation, a review was given of the main milestones and actions undertaken by Barcelona Packaging Hub during 2025, highlighting the progress made in national and international visibility, digital positioning, and community growth. The session also included a presentation of the objectives and strategic lines for 2026, with a particular focus on collaboration among members, generating real business opportunities, and consolidating the Hub as a leader in the sector.
The day concluded with a dynamic and participatory activity designed to foster collaboration and interactive learning among attendees. This initiative reinforced the collaborative spirit that characterizes Barcelona Packaging Hub and highlighted the diversity of profiles and knowledge within its ecosystem.
