Bimbo Iberia, belonging to Grupo Bimbo, has launched the new sliced bread 50-50 on the market, elaborated with 50% white flour, which makes it tender and easy to eat, and 50% whole wheat flour, which provides much-needed nutrients in our diet, highlighting the contribution of fiber.
Following its commitment to offer clear and transparent information to consumers, for For the first time, they will include the NaviLens code on their packaging in order to improve accessibility to their products and thus offer a more inclusive and accessible shopping experience.
This code, similar to the QR, allows people with visual disabilities or low vision to detect the product on the supermarket shelves with their mobile phone and also expand its nutritional information.
"Faithful to our commitment to sustainability, in addition to creating a more inclusive packaging in which all our consumers can have access to clear and broader information about the ingredients of each product, the packaging of the new Pan Bimbo 50-50 is also sustainable and 100% recyclable. In addition, thanks to the agreement with Too Good to Go, we educate the consumer using a very simple iconography to evaluate whether or not a product can be consumed after the best before date}, he states Montse Sala, Bimbo Iberia Sustainability Strategy Champion.
