"Our greatest distinguishing feature is the ability to adapt to any project"
Taroncha is a young company born with the purpose of providing solutions in the field of POS and packaging. As its founder, Carlos Diago, explains, they offer personalized services for each client, ranging from design to manufacturing, through all phases of the project.
When was Taroncha created and why?
The project started in 2016.
First of all, there was the personal concern and challenge of starting a project from scratch.
On the other hand, the POS & PACK sector seemed ideal, due to its maturity and the number of ramifications it has, in processes and companies.
Taroncha's approach was to collaborate, adding value to both clients and suppliers, adapting to the requirements of each job in an agile and flexible way, and ultimately becoming more and more specialists in this peculiar market.
What is your differential value in POS and packaging?
Creating good products depends on a human team with creativity, experience and good communication.
We want to work facilitating access to information with speed, agility and transparency to each of the parties, providing what is needed at the right time and making the best decisions among all.
We are versatile. We can offer a service from start to finish, or provide the creativity, structural design or the right workshop for a specific manufacture. So our greatest differential feature must be this ability to adapt, which allows us to face any project, knowing that we can offer the widest range of solutions, with the strictly necessary costs.
What sectors do they work for?
Certainly, in these early years of Taroncha it seems that we have focused more on perfumery, cosmetics and dermopharmacy, but we also work for sectors such as optics, food, fashion and accessories ... We do not renounce any sector.
What services do they offer?
We participate in the process of creating campaigns for the point of sale from start to finish, but we also intervene in projects from which we are asked for help.
We are a company born in this century and we do not believe that offering a catalog of products or services defines us. We are defined by the projects we do, the clients we help and a network of manufacturers who trust our knowledge to materialize the products they can supply.
We are conceptual, graphic and structural designers. We also manage the purchase, manufacture and distribution of the finished product. But what best sums up the nature of our activity is that we find the shortest path between an idea and its implementation at the point of sale.
Do you apply ecodesign criteria? What sustainable measures are they implementing?
Using the minimum of materials and processes, with the required durability, as well as the optimization of transport or thinking about how an exhibitor is discarded have been part of the creative process in the POS for a long time.
In addition, the use of recycled and recyclable materials, the reduction of waste or the use of inks and finishes that are not harmful to the environment have experienced a great advance, both in the demands of customers, as well as in the guarantees and certifications that we can offer.
This does not mean that we hang the "eco" label as if it were a medal. We know that there is still a long way to go before we reach a sustainable consumption model.
Do you provide reusable POS material?
Yes. A large part of the products that we design and manufacture are designed to be updated for new campaigns at the point of sale.
Working with foresight in this and the previous aspects is a way to optimize resources and reduce costs, as well as being an environmental criterion.
In what situation is the merchandising sector? To what extent has the pandemic affected you?
I think it is too early to say how the pandemic is going to affect it. Obviously the economy is hurt and probably the closure of businesses will continue to hit the sector.
Taroncha is a young company and it has been surprised by events, like everyone else. Even so, we are sure that the world will continue to shock us and the best we can do is adapt and, as far as possible, be part of that transformation.
Our expected growth in 2020 has been reduced for this year, logically, but for now our treasury allows us to assume it without aid or layoffs.
This crisis goes beyond a simple economic crisis and within our possibilities we try to help our employees as much as possible, to count on them every time there is a new opportunity.
As for the organization, we can say that we have continued working normally. All of our organizational resources were already itinerant and the schedules completely flexible.
What we cannot deny is that personal contact has been missed. In contrast, the few face-to-face meetings have been much more satisfactory.
Is it a sector harmed by the e-commerce boom?
The e-commerce sector will continue to grow and the final purchase decision is moving,
sometimes, from the store shelf in front of
a screen.
In any case, the rise of brands, and the need to explain what is behind each one of them, continues to make it essential to arrive through face-to-face experience, to say the least.
It is here where the packaging and the spaces where the brands interact with their followers play with advantage (even if it is not the place where the sale is closed), because they appeal to all the senses, building lasting impacts and emotions.
Is Taroncha part of any association?
At this time we are not considering it, because we enjoy very fluid relationships with a large part of the companies that make up the unions that supply all kinds of materials and processes for the point of sale and we do not find barriers to collaborate and share experiences with them.
But we are not closed to that possibility either, because we also find some shortcomings in the sector, such as training.
What are your future projects?
This year, despite everything, we are managing to consolidate our business model.
If you mentioned before that we are not going to reach our sales target, it is no less true that we continue to grow in 2020 and this gives us great peace of mind.
The future for us is to keep improving, adapting to the changes that await us, and ultimately moving forward by contributing everything we can to become a benchmark within the PLV & PACK.
