Celtic Milk is presented in new packaging and encourages the practice of Milkfulness

25, July, 2022

celtic milk

celtic milk lanza this is milkfulness, a new brand concept with which it aims to raise awareness about the pace of life we ​​lead and how unsustainable it is. This new positioning of the brand has also meant the renewal of its visual identity, which ranges from logo of Celtic Milk, which is now monochrome and with a single stroke, until the comprehensive redesign of its packaging, recyclable and with plant-based stopper, with a modern design, in the only brik plant-base From the market 1,5 liter, High renewable content.

These new packages incorporate a little cow illustrated that conveys fun messages to consumers, as well as a reflection to practice Milkfulness in the day to day and reduce the frenetic pace that we have.

new positioning

The company of Galician origin has carried out a study on the lifestyle of the Spanish and from it it extracts statements such as that on average we eat breakfast in less than seven minutes, that almost 40% of the population does it in less than five and that 78% of those surveyed would like their “breakfast time” to be calmer.

"The new positioning of Leche Celta aims to create a new link between the brand and its consumers and we believe that we can only achieve this by paying more attention to how they live and relate to the planet," he stressed. Ainhoa ​​Calvo, Responsible for Innovation at Leche Celta.

In this sense, the brand intends to generate a dialogue with its consumers in all its communications, but mainly from its profiles on social networks. From them, in addition to communicating the company's products and advances, healthy habits that have a positive impact on both their lives and the environment will be promoted.

As for its range of products, Leche Celta has a wide range of quality milk, with a large format range (1,5 and 2 litres). In a tangible commitment to the development and viability of the rural environment, Leche Celta offers its customers the range of grazing milk, a product made with milk from cows that feed essentially on natural pastures. This is the first grazing milk in Spain with double AENOR Grazing and Animal Welfare certification.

In addition, the company carries out personalized advice to farmers so that their practices and exploitation models are increasingly sustainable.


You may be interested in continuing reading ...

Avery Dennison and Supperstudio present the exhibition 'Design can change the world' in Madrid
With the 'Design can change the world' exhibition, Avery Dennison and Supperstudio seek to inspire other brands to build with values. An innovative project starring eight concepts of pac...
Miel Muria presents the first Flower Honey at European level with PEFC certification
Miel Muria presents the first Flower Honey from sustainable forests with PEFC certificate. It is the first honey from forests certified in Sustainable Forest Management in Europe and the...
UPM SolideTM Lucent makes high-barrier fiber-based packaging a reality
UPM Solide Lucent, recyclable and compostable. It is a very versatile special kraft paper with many possibilities for recyclable packaging. The paper is suitable as a coating base or for lamination.
A new plastic-free deodorant wins the Dieline Best of Show award
Bite, the American brand of personal care without plastic, has presented its new line of refillable and compostable deodorants, which has been recognized Best of Show in the latest edition of the...
Little Buddha redesigns the Natursoy range
Natursoy is a Nutrition & Santé brand, a pioneer in the Spanish market for organic and plant-based foods. He decided to redesign the entire range, to adapt to the new trends ...
Efes Georgia and Crown turn a medieval poem into modern cans
A close collaboration between Crown Bevcan for Europe and the Middle East, Efes Georgia (part of Efes Breweries International) and graphic artist David Matchavariani has brought to life an epic story ...
Plastics Juárez
monomer Tech
Packaging Cluster
Metalicoplastico, SA
Costertec, SA
quad pack
Sampling Innovations Europe, SL
Winter Company Spain
LIASA The Cotton Industry
Translate »