Magnets are iconic components of luxury packaging and are also the focus of research to make them more sustainable. Axilone and Parfums Christian Dior They have joined forces to investigate it and now present their first result: reduce your carbon footprint by 40%.
The magnets Magnets are the key component for creating the "click" effect when closing and the distinctive sound of each brand. However, magnets require the use of rare earths, which are essential for achieving magnetic properties, but are also a scarce and fragile resource. In the luxury packaging industry, the challenge is: how can we preserve these magnetic functionalities while reducing their environmental impact? Solutions have already been developed and are now available on the market.
The use of magnets in the beauty industry presents particular limitations: they must be very small to fit into tiny packaging, so they must have high magnetic strength and multiple polarization options. Because they meet all these requirements and have high magnetic density, neodymium magnets are the preferred choice for beauty packaging.
“Rare earths are one of the most significant elements in the environmental impact of magnets, so we decided to focus on this specific aspect and look for post-consumer recycling solutions,” he explains. Reynald Trochel, Innovation Director at Axilone. Magnets represent 2,5% of the weight of a fragrance like WildHowever, they represent almost 25% of the carbon footprint of the fragrance itself due to their high specific emission factor. Therefore, Parfums Christian Dior has adopted the solution of recycled Axilone magnets to reduce its carbon footprint by 40%.
Philippe Renault, Director of Innovation and Packaging Development at Parfums Christian Dior, says: “Thanks to this initiative, Axilone now offers packaging solutions that incorporate Magnets made from 100% recycled rare earths using PCR, which represents an overall 40% reduction in the carbon footprint of magnets. Together with long-standing partners, Axilone has introduced this principle of Neodymium-iron-boron magnets Made with 100% PCR-certified rare earths, they maintain their functional characteristics in terms of tensile strength, polarization options, magnetic field density, resistance to mechanical impact and corrosion, and their virtually infinite lifespan. In addition to the sustainability of these rare earths, the magnets are manufactured to the highest social and environmental standards.
The long-standing collaboration between Parfums Christian Dior and Axilone allows the joint development of increasingly sustainable packaging solutions: these magnets, made with 100% recycled rare earths and with PCR certification, will soon be used in the 60 ml and 200 ml Sauvage stoppersPCR certification will offer real traceability to consumers, who are increasingly concerned about the sustainability of the packaging they buy.
