Constantia Flexibles, the world's third largest manufacturer of flexible packaging, has collaborated with its digital partner, SmartflexAnd with HP to launch a high-impact Christmas campaign for Mondelez and its Spanish brand Suchard. Taking advantage of the digital press HP Indigo 25K, 6,8 million Suchard chocolate tablets were produced with unique numbering, making each package an exclusive piece. This innovation allows us to offer consumers a fully personalized experience, inspired by the tradition of the Christmas lottery, and strengthens the emotional bond with one of the most beloved brands of this time of year.
The campaign, brought to life through the HP Brands Innovation Platform and HP's Garage program, was launched in Spain with the aim of reimagining Suchard's traditional nougat. The result is a seasonal product transformed into a collectible item, personalized and uniquely numbered on the eve of Christmas. Thanks to the technology of the HP Indigo 25K and the HP SmartStream Designer software, 6,8 million customized packages were produced with a chromatic accuracy and control of variable data Perfect, with flexibility for short runs, finishing in just six months. Many of them sold out in stores shortly after their launch due to high demand.
The HP Indigo 25K combines high-speed digital production with broad substrate compatibility and precise color control. Its ability to deliver high-quality, customized, flexible packaging at scale made it the ideal choice for producing millions of unique packs without compromising delivery times or campaign visual consistency.
With the slogan “This Christmas every tablet is unique”, Mondelēz Spain launched a packaging-focused activation that boosted emotional engagement and visibility at the point of sale during the most competitive period of the year.
“This project exemplifies how HP Indigo enables brands and converters to go beyond conventional packaging and create immersive consumer experiences that elevate the impact of marketing,” he says. Abel Sanchez, Director of Brands and Sustainable Innovation at HP“Constantia Flexibles and Smartflex combined precision and creativity, and together we have demonstrated the power of digital printing to deliver both emotional connection and business results.”
