Denominated Emerald In honor of a wedding anniversary, this standard bottle was born from the historic collaboration that has united for 40 years Groupe Pochet and CoverplaEmeraude symbolizes the history that both companies have forged together and will be presented at PPW 2026.
With Groupe Pochet, Coverpla has co-developed around 20 bottles, including 11 that are still in their portfolio, such as Sénateur, Pacha, and Mila. Both companies share the same strategic approach.
Emeraude was designed based on an idea by Groupe Pochet in creative collaboration with Coverpla. With a 50ml format, representing approximately 50% of market demand, it easily complements any cap design. For this reason, Emeraude has joined the Coverpla catalog as part of the "by Coverpla" range of signature brands.
Eric Lafargue, Commercial Director of Groupe Pochet, states: “The Emeraude bottle symbolizes the trust that has united us for four decades, our ability to combine Pochet du Courval’s glassmaking expertise with the breadth of our Design to Pack service. Thanks to our in-house modeling tool Morphoz, part of this service, we can create perfectly realistic bottle models and validate their industrial viability.”
Benoit Rossi, director of industrial operations at Coverpla, adds: "When creating Emeraude, the idea was not only to imagine a shape with a strong identity, but also a standard product that was easy to produce and customize, that would complete our catalog and mark an era."
