When Bruno Mocher She decided to launch a perfume for dogs; she wanted luxury. Working with the famous house Galimard de Grasse for the fragrance, she discovered in coverpla a partner capable of offering you a combination of bottle, cap and dispenser with its own identity.
An expert in the distribution of hair care products, Bruno Mocher one day had the idea of creating a fragrance for dogs—an ultra-luxury niche product, yet accessible. “Until now, there were only sprays presented in simple, unremarkable bottles,” explains Bruno. “My idea was to reach the nine million dog owners in France, 7% of whom spend up to €3.000 a month on so-called leisure products,” he states. He chose Galimard for the fragrance and Coverpla for the packaging.
Delphine MocherBruno's sister collaborated with Galimard in choosing a light, elegant, and alcohol-free fragrance without an overpowering scent. From the Coverpla catalog, the brand chose the Urban 100ml bottle, combined with a Saxon black cap and the dispenser Sensea, fine and uniform diffusion.
“For this development, we respected the codes of high-end perfumery with sophisticated and contemporary packaging that is both beautiful and practical,” he says. Sébastien Saussereau, director of Coverpla.
Bruno Mocher concludes: “the scenario of Dog de Lux This has been illustrated by the collaboration between our family business and the various stakeholders in the value chain, who rose to every challenge. Coverpla, in this case, acted as a technical and creative partner, with enthusiasm and flexibility.”
