Estrella Galicia has launched its new initiative: “La Enciclobirra” (The Beer Encyclopedia), an original collection of 27 bottles that make up the first drinkable beer encyclopedia . Each bottle, representing a letter of the alphabet, is filled with beer knowledge, referencing key terms from the brewing knowledge and tradition that the company has accumulated over almost 120 years.
The launch of “La Enciclobirra” is a special edition linked to MEGA, the Estrella Galicia Museum , which is reopening its doors these days to begin its sixth season as a national reference in the field of beer education.
In this regard, Marta Gutiérrez, director of the Estrella Galicia museum , stated at the presentation that “the goal is to continue offering a unique experience to our visitors, reinforcing our role as the ‘cathedral of beer’ in Spain. The Enciclobirra (Beer Encyclopedia) allows us to reach a much wider audience. MEGA will be in the hands of every Estrella Galicia consumer as they enjoy their beer, so we will continue to share beer knowledge beyond the museum walls.”
From now on, Estrella Galicia consumers will find a different legend on each bottle, which will provide a little more knowledge about the world of beer. For example, the letter 'A' with the word 'water', explains the origin of this ingredient with which they make their beer: “They say that Galicia is the land of water. Ours is 100% Cecebre water”. Or the bottle with the letter 'K', explains that 'Keg' is the “name of the barrels that keep the beer intact to serve your perfect Estrella Galicia”.
Furthermore, for those who want to take home their complete beer encyclopedia, Estrella Galicia has developed a new special pack of its beer, featuring 27 bottles that, from A to Z, include terms related to the product. For this purpose, they have also designed original packaging that resembles the volumes of an encyclopedia on a shelf and boasts its own visual identity, "The Beer Encyclopedia." This special edition pack can only be purchased through the website bigcrafters.com and at the MEGA store.
Cristina Canosa, Head of Proximity, Gastronomy, and Beer Culture at Estrella Galicia , points out that “the Enciclobirra (Beer Encyclopedia) reflects our commitment to bringing beer culture closer to the end consumer in a fun and engaging way. It's a limited edition of 27 collectible bottles filled with beer knowledge, as each one represents a concept related to brewing.”
“You won't drink it without learning something more”, “learn in moderation”, “quench your thirst for knowledge” or “so that they can later say that culture is of no interest” are some of the messages with which Estrella Galicia has decorated its museum for the presentation of this initiative.
