Gaia&Coast, a food brand committed to ESG criteria (Environmental, Social and Governance) created in 2019 by CUP OF, meets these standards, since, as its labeled indicates, many have the BIO certifications y ESG Footprint – Sustainable PerformanceIn addition, its catalog includes healthy products aligned with local and international Fair Trade standards, with offerings such as Andean vegetable snacks and nachos, cookies, chips, almonds, chocolates (with lime, with orange and pepper, with salt), panela, and coffee.
Since its inception, the brand has sought to ensure that consumers understand the ESG Footprint of the products it sells, that is, the impact the company's production activity has on the society in which it operates. To this end, it emphasizes the product's origin, as well as social well-being, the local economy, and the environment throughout the entire production process. This does not forget the product's nutritional value, quality, and flavor.
These pillars make the difference in the sustainable food sector. To continue standing out, the company plans to expand its catalog with up to 20 new references by 2026, including teas, jams, dehydrated wild foods, truffles, Andean vegetables, and low-fat snacks, all from initiatives promoted by COPADE. All of this, with the aim of making the big leap into mass distribution, herbalists, and supermarkets, adapting to new market demands.
Boosting empty Spain with 0 km products
This expansion in its catalogue is part of the project "From the Forest to Your Home", which seeks to boost the rural economy through the sustainable use of non-timber forest resources, operating in various regions of the so-called empty Spain, such as Guadalajara, Albacete, Valencia, Teruel, Soria and Córdoba, through the sustainable use of its forests, as well as reactivating territories affected by depopulation and preventing the abandonment of ancestral uses.
Thanks to this project, Gaia&Coast is developing a line of zero-mile, Fair Trade food products in collaboration with local producers in Spain.
Fair Trade in food by Gaia&Coast
In parallel, Gaia&Coast also works with Ecuadorian producers through initiatives that support the development of a new range of 100% healthy products, including organic options, low in sugar and fat, and incorporating superfoods, produced according to Fair Trade principles.
Gaia&Coast's priority is based on the gradual promotion of organic production as part of its vision for the future, ensuring that food products are not harmful to people or the environment, and supporting producers in their transition to more sustainable practices.
In this sense, some producers have the resources to obtain organic certification, while others need time, technical support, and financial stability to achieve it. However, there is one requirement that is essential for Gaia&Coast: compliance with Fair Trade principles. To this end, we promote agricultural practices that are respectful of the environment, combat child exploitation, and promote gender equality, providing opportunities for women who are most excluded in these sectors.
Traceability and QR code
Gaia&Coast targets a broad audience conscious of their health and the environmental impact of their consumer choices. Consumers not only value products low in sugar and fat, but also seek organic and Fair Trade products, as well as transparency and environmental, social, and governance responsibility.
So that the public can know the full traceability of the product, the brand Incorporates un QR code on the packaging that redirects to the website with all the necessary information, detailing the detailed nutritional value of each product, the production practices and the social and environmental impact of each productThat is, as of today, all products carry a QR code, and scanning it provides information about their nutritional values, footprint, impact on the SDGs, etc.
