"One of our goals is to continue developing innovative solutions that improve the consumer experience."
Sampling Innovations Europe is a Spanish company with international reach, headquartered and manufacturing in Sabadell (Barcelona) and offices in London, Paris, and Vienna. It has over 30 years of experience in the perfume and cosmetics industry. It offers a wide range of sampling solutions, innovative and sustainable, "capable of capturing the consumer's attention at the point of sale and sparking brand-consumer interaction, creating a positive impact."
With your extensive experience, what is consumer perception of perfume and cosmetics samples?
From the very beginning, samples were conceived solely as a way to try a product before making a purchase decision. Today, this function remains the essence of every sampling campaign; not in vain, studies show that samples continue to be the most highly valued promotional element by consumers. But it's also true that today's consumers look for much more in a sample. Many of the projects we produce at Sampling Innovations are designed to create an experience that draws you into the brand's universe. It's an opportunity to discover new products and feel a more personal and intimate connection with them.
In your opinion, what are the main trends from the sampling point of view?
Sustainability, personalization, and digitalization are undoubtedly the most notable macrotrends in the beauty world, and of course, in the field of sampling for this sector. At Sampling Innovations, we've identified this trend as a key opportunity to maximize the effectiveness of our campaigns. That's why we developed Smart Sampling, a platform that offers brands the opportunity to achieve greater interaction and engagement with their consumers. It's also a powerful direct communication tool for target audiences and also allows them to redirect to their website if they so choose, boosting cross-selling and offering beauty tips.
What proposals does Sampling Innovations Europe offer to the perfume and cosmetics sector?
At Sampling Innovations Europe, we have developed several innovative solutions that help reduce the environmental impact of the perfume and cosmetics sector without compromising sample quality or the consumer experience.
One solution is the Thermoformed Pearl, an innovative format that stands out for its low environmental impact and its teardrop-shaped eco-design. We're talking less than 1 gram of RPET. Another of our sustainable offerings is scent labels. This range of products developed by Adhespack, a company for which we are exclusive distributors in several markets, is one of the most sustainable ways to offer perfume samples at the point of sale and incorporates a sample dispenser like the Scent Ticket®. This innovative dispenser allows the consumer to easily remove a fragrance-impregnated holder. It's an innovative alternative to traditional mouillettes or scent strips.
The samples we offer are also fully recyclable, as they are made on a patented support developed by Suzano and Adhespack. These are Scent Paper Based samples; they are made from 95% paper and are therefore completely recyclable.
What have been the company's most notable innovations in sample packaging?
At our company, we're always looking for new ways to optimize the sample packaging process to adapt to our customers' needs and market trends. In our packaging plant, we're increasingly incorporating advanced filling machines for different formats and capable of working with sustainable materials, allowing us to offer a wider variety of solutions.
To name a few, in the last year we have added the capacity to fill tubes, jars, and droppers to our portfolio, giving us the flexibility to serve a wide range of cosmetic and perfume products.
Also worth highlighting is our full service. Our commitment to our brands and our in-house manufacturing allow us to offer an integrated service. A 360-degree service that extends from design to filling, making our clients' work easier while simultaneously monitoring quality throughout the entire process and, ultimately, the final quality of our samples.
¿What are the main objectives of Sampling Innovations Europe for 2026?
In 2026, one of our main objectives is to continue developing innovative solutions that improve the consumer experience, as well as offering our clients strategies that allow them to assess the profitability they can obtain from sampling campaigns. We believe that offering consumers the opportunity to try a product multiple times gives them a better opportunity to evaluate its features and make a more informed purchasing decision. This extended experience not only benefits the consumer but also allows brands to offer a trial format at a lower cost, generating a higher return. This type of initial sample can also be transformed into an accessible sales format. Following this philosophy, we have launched the Multi-Use Sachet with a cap. A novel concept that allows the user to enjoy the sample in multiple applications, prolonging the experience and maximizing the perceived value. Our Discovery Sets are another example of innovative formats for a better trial experience.
Why should a brand choose Sampling Innovations Europe over other companies?
At Sampling Innovations Europe, we understand that not all brands have the same needs or the same resources. That's why we've created a new division specialized in responding to projects with smaller volumes and tighter deadlines, offering, of course, high-quality standard formats. For us, there are no large or small clients; each project is a new challenge and a new opportunity. This desire to provide fully personalized attention and the best service to our clients has led us to create this new division with greater production capacity and greater flexibility, allowing us to also offer professional sampling solutions for emerging, expanding, or niche brands, starting at 10.000 units.
At the same time, we maintain our 360° core company, capable of supporting any client throughout all phases of the project: from design and conceptualization to production and packaging, always with a high level of customization and premium finishes.
We believe that the strength of Sampling Innovations Europe lies precisely in this dual capability: offering fast, standard, and competitive solutions for those who require small, competitive volumes to gain market presence, and at the same time, developing highly complex, customized projects for those seeking to differentiate themselves and need a partner to help them with their strategy to achieve this. All of this under the same umbrella, supported by our experience, specialized facilities, and commitment to quality.
Finally, we have a tradition of service; we are a company with a long history in the sector. More than 30 years of experience support our professionalism. Service is our core value.
