youth updates the image of its range Juver Enjoy with a new design that responds to the evolution of the market's visual codes and facilitates a clearer identification of the product at the point of sale.
The rebranding features a cleaner, more direct visual language, designed to improve immediate product comprehension. The new design reinforces the prominence of flavor, naturalness, and fruit origin, with a more prominent logo, a more recognizable representation of the ingredients, and a vibrant color palette that conveys freshness, while maintaining the optimistic and approachable character that defines the brand.
“Juver Disfruta has always been a brand associated with enjoyment and fruit. With this update, we wanted to adapt that essence to a clearer and more modern way of communicating, reinforcing those attributes that have built the value of the range and its positioning over time.” notes Joaquin Jimenez, commercial and marketing director of Juver.
Fruit at the heart of flavor and design
The new packaging reinforces the brand's territory through the integration of “Enjoy the fruit”, One of the most recognizable elements of Juver's communication, which connects the range with shared enjoyment and with the central role of fruit in its proposal committed to the best flavor.
Additionally, the design enhances the visibility of the product's main functional attributes. The condition of no added sugars, preservatives or colorings It gains prominence by being placed at the top of the packaging, making it easy to identify at first glance and highlighting a product that maintains all the flavor of the fruit without sacrificing a more natural formulation.
The project has been developed in conjunction with Delamata Design, which has accompanied the company in updating the range with a proposal consistent with Juver's identity and aligned with current consumer expectations.
