Lacía reinvents Nestlé's iconic Red Box

January 28, 2025

Nestlé Red Box

Lacia has redesigned the packaging of the iconic Nestlé Red BoxThe challenge was to reinterpret an icon without altering its immediate recognition. A Red Box that is more efficient, sustainable and maintains its essence as the perfect gift.

The solution lies in the subtlety of the detail. They reduced the height of the box while keeping the product experience intact, achieving a significant impact on sustainability and logistics efficiency. The design enhances its presence on the shelves, reaffirming its historic red color while projecting a contemporary image that consolidates its position as a benchmark.

Special edition

The collaboration with Rocio Osorno represents the perfect meeting of tradition and trend. A design that recovers the original shape of the Red Box, paying homage to its heritage while embracing modernity through the vision of one of the most influential designers of today.

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