Mondi has collaborated with Dreco to develop a new solution for powdered detergent packaging that contains post-consumer recycled (PCR) materials, while maintaining the high level of protection required for moisture-sensitive products.
The packaging for powdered detergent must effectively protect the product from moisture and water throughout its shelf life. Mondi's re/loop PillowBag demonstrates that a high level of recycled material can be successfully integrated into flexible packaging for demanding FMCG applications without compromising performance, quality, or consumer convenience.
The EU Packaging and Packaging Waste Regulation (PPWR) mandates that, from January 1, 2030, 35% of post-consumer plastic waste must be recycled into plastic packaging. With its 50% recycled content, the re/loop PillowBag is ideally positioned to support future compliance with this target and significantly reduces the use of virgin plastic. The solution has already been distributed to retailers across Germany, positioning Dreco as a pioneer in the early adoption of packaging prepared for future challenges, well ahead of the legal deadlines.
To ensure transparency and traceability throughout the value chain, Mondi applied a mass balance approach, under its ISCC PLUS certificate, allowing traceable PCR materials to be located in its supply chain.
In line with Mondi's MAP2030 sustainability commitments, the re/loop PillowBag is designed for recycling and has been assessed according to Mondi's Path to Circularity Scorecard and the CEFLEX D4ACE guidelines. Its structure is considered compatible with established mechanical polyolefin (PO) recycling flows, facilitating efficient end-of-life treatment.
In keeping with its sustainability credentials, the packaging has been designed with consumer convenience in mind. The easy-open pouch makes it simple to handle and use regularly, while the high-quality print ensures an eye-catching presence on store shelves.
Milo DrehsenDreco's CEO, comments: "Reducing the environmental impact of our packaging is a key objective for us, but good performance is essential for products such as laundry detergent. Collaborating with Mondi allowed us to introduce a solution that combines a high percentage of recycled material with the protection our products need. Launching this packaging in German stores is an important step on our path to sustainability."
Sandor KardosMondi Békéscsaba's CEO says: "This project demonstrates how expert technical knowledge and shared sustainability goals can deliver practical and scalable solutions. Together with Dreco, we have created a high-PCR packaging solution for a moisture-sensitive application that is designed for recycling and helps our customers anticipate regulations while still meeting current market expectations."
