84 SPANISH WINE SECTOR PLASTICS DATA AND TRADE FAIRS Spring issue
THE MULTI-SPECIALIST EXHIBITION FOR ALL PACKAGING AND CONDITIONING PROFESSIONALS Processing and packaging machines in operation Automation, quality control, robotics: get the most out of your lines An appointment service to make your investment projects a reality NEW SPACES TO DISCOVER Paris Talks: three days of thematic conferences to reinvent, regenerate, and make packaging shine. Food for thought: new materials, recycled alternatives, technical innovations… explore the future of materials. Creative breakthroughs: when packaging design redefines the codes to reveal the potential of brands. Re-Generation: concrete solutions to accelerate the transition to more responsible packaging. 24-26 November 2026 Paris Nord Villepinte, France #ALLFORPACK all-for-pack.com 2 PACK OR NOT 2 PACK? Relax and come discover the latest innovations for all your packaging processes. Under the high sponsorship: Claim your FREE pass now (€45 online, €70 at the box office)
03 The year began with one of the essential events, Paris Packaging Week, where we were able to discover the innovations in aerosols and packaging for perfumery, cosmetics, personal care, premium drinks and luxury. In beauty, there is a common focus on responsible and high-quality sensory experiences, packaging that combines refined design, sustainable materials and technical innovation in service of aesthetics and performance. In premium beverages, we saw everything from cases for high-end liquors to interactive packaging that redefines the brand experience. In aerosols, innovations with a common denominator: optimizing each component to reduce environmental impact without compromising performance. But in addition to PPW, we have attended conferences on beauty packaging, artificial intelligence applied to packaging, new regulations… and there have been trade fairs such as Barcelona Wine Week, Alimentaria, Cosmopack, Making Pharma, Pharmap, MeetingPack and, on the radar, Interpack, Packaging Première & PCD Milan, Pick & Pack… The world of packaging is dynamic, there is increasingly more exchange between sectors, projects around materials, waste management and many other aspects. In this issue, you will find information about one of these projects in our In Focus section dedicated to plastics; you can also see the advances in sustainability in the wine sector in the Central Dossier, and interesting interviews with PCM Grupo, Rotorprint, Rafesa (within the Packaging Cluster section) and Moruba, designers specializing in the world of wine. Innovation, technology and sustainability lead the way, always with the collaboration of the entire value chain. The year began with one of the must-attend events, Paris Packaging Week, where we discovered innovations in aerosols and packaging for perfumery, cosmetics, personal care, premium beverages, and luxury goods. In beauty, there is a common focus on responsible and high-quality sensory experiences, packaging that combines refined design, sustainable materials, and technical innovation at the service of aesthetics and performance. In premium beverages, we saw everything from cases for high-end spirits to interactive packaging that redefines the brand experience. In aerosols, innovations share a common denominator: optimizing each component to reduce environmental impact without compromising performance. But in addition to PPW, we attended workshops on beauty packaging, artificial intelligence applied to packaging, new regulations… and trade fairs such as Barcelona Wine Week, Alimentaria, Cosmopack, Making Pharma, Pharmap, MeetingPack, and, on the radar, Interpack, Packaging Première & PCD Milan, Pick & Pack… The world of packaging is dynamic; there is increasing exchange between sectors, projects related to materials, waste management, and many other aspects. In this issue, you'll find information about one of these projects in our In the foreground section dedicated to plastics; you can also see the latest advances in sustainability in the wine sector in the Main Topic, and interesting interviews with PCM Grupo, Rotorprint, Rafesa (within the Packaging Cluster section) and Moruba, designers specializing in the world of wine. Innovation, technology, and sustainability are leading the way, always with the collaboration of the entire value chain. Together for more innovative and sustainable packaging
UREA SPECIALISTS Compression cork manufacturing. Lacquering, UV metallization and decoration of pieces Sant Lluc 11-13 - 08918 Badalona - Barcelona (Spain) +34 933 876 445 +34 93 883 346 - pj@plasticosjuarez.com www.plasticosjuarez.com PLÁSTICOS JUAREZ SA
06 INNOVATION La Beauté Louis Vuitton J'Adore Intense by Dior Prad > I Want Choo With Love Verescence > Armani Power of You Coverpla > Egoscentrique Vacanza Collection Grupo Medicos > Uriage Lumson > Lierac Texen > Lancôme Aptar Beauty > Guerlain Vivomer/Shellworks > Wild Dilograf Labels > Women'Secret 12 INTERVIEW Javier Euba & Daniel Morales, founders of Moruba 20 CREATIVITY Meteorito / Brida / Brandsummit / Eva Arias / Moruba / Little Buddha / Narrow House 24 MAIN TOPIC The Spanish Wine Sector Contributors José Luis Benítez - Spanish Wine Federation (FEV) 30 INTERVIEW Álex Martín, Project Manager PCM Group 34 IN THE FOREGROUND THE FOREGROUND The plastics sector in Spain Contributors Antonio Ordovás & Abdulaziz Aldureid - AIMPLAS Ángela Osma - ANAIP 43 NEWS Report on the packaging sector in Catalonia 46 INTERVIEW Santiago Olivares, Head of Applied Innovation and Technical Training at Rotor Print by SPG 52 PACKAGING CLUSTER Member interview Anna Escribano - Rafesa Projects EPIC 56 NEWS News in the world of packaging 66 TRADE FAIRS & EVENTS Paris Packaging Week 2026 75 NP FOOD INTERVIEW Melchor Martínez - Acesur 82 AGENDA EVENTS Director Marc Florensa Editorial Coordination Maica García, Sales Advisor; Meritxell Morán Edita; Executive Director: Aleix Torné; Director of the Industrial Area: Ibon Linacisoro; Director of the Agricultural Area: Ángel Pérez; Director of the Construction and Infrastructure Area: David Mu; Director of the Technology and Environment Area: Mar Cañ; Director of the Beauty and Health Area: Marc Florensa; Director of the International Area: Sònia Larrosa. www.interempresas.net/info comercial@interempresas.net redaccion_packaging@interempresas.net President: Albert Esteves; General Manager: Marc Esteves; Business Development Director: Aleix Torné; Technical Director: Joan Sánchez Sabé; Administrative Director: Xavier Purrà; Logistics Director: Ricard Vilà; Controller: Elena Gibert; Fakoy Agency Director: Alexis Vegas. Amadeu Vives, 20-22, 08750 Molins de Rei (Barcelona), Tel. +34 93 680 20 27. Madrid Branch: Santa Leonor, 63, 3rd Floor, Unit L, 28037 Madrid Tel. 91 329 14 31 Lisbon Delegation (Induglobal) Av. Defensores de Chaves, 15, 3º F 1000-109 Lisbon (Portugal) www.grupointerempresas.com DI: B-13438-2012 ISSN: 2014-6493 DIGITAL ISSN: 2014-8690 Interempresas Media is a member of:
INNOVATION I INNOVATION 06 La Beauté Louis Vuitton, created with British makeup artist Dame Pat McGrath as creative director, is the first color cosmetics range from Louis Vuitton (LVMH). The firm commissioned industrial designer Konstantin Grcic to design the refillable container, which combines aluminum and brass. The range consists of 55 shades of lipstick, 27 satin shades and 28 matte shades, plus 10 shades of lip balm. The custom monogrammed lipstick has the shade name engraved on the refill; a window at the top allows you to see the shade. The collection also includes eight eyeshadow palettes, each composed of four shades. Both the lipsticks and eyeshadows are refillable. A closure system with floral motifs allows them to be stored in their specific cases. La Beauté Louis Vuitton, created with British makeup artist Dame Pat McGrath as creative director, is Louis Vuitton's (LVMH) first color cosmetics range. The brand commissioned industrial designer Konstantin Grcic to design the refillable packaging, which combines aluminum and brass. The range comprises 55 lipstick shades: 27 satin and 28 matte, as well as 10 lip balm shades. The custom monogrammed lipstick has the shade name engraved on the refill; a window at the top allows you to see the shade. The collection also includes eight eyeshadow palettes, each composed of four shades. Both the lipsticks and eyeshadows are refillable. A closure system with floral motifs allows them to be stored in their specific cases. Inspired by the chromatic floral bouquet of J'adore Intense, Milanese creator Madina Visconti has created a unique cap, where gold blooms in a radiant and colorful floral ode. Made using the traditional lost-wax casting technique, the stopper is immersed in a 24-karat gold bath. Hand-polished, it is adorned with “Panzè”, the creator's fetish flowers, coated in resin in vibrant gold, pink and exuberant orange tones. The name Dior is written in letters of gold. The scent of J'adore Intense, created by Francis Kurkdjian, renews the floral bouquet. Its composition is a nectar of radiantly colored flowers, with honeyed sap nuances and liqueur-like aromas. Inspired by the chromatic floral bouquet of J'adore Intense, Milanese designer Madina Visconti has created a unique cap, where gold blossoms in a radiant and colorful floral ode. Crafted using the traditional lost-wax casting technique, the cap is immersed in a 24-karat gold bath. Hand-polished, it is adorned with “Panzè”, the designer's signature flowers, coated in resin in vibrant gold, pink, and exuberant orange tones. The Dior name is inscribed in gold lettering. The fragrance of J'adore Intense, created by Francis Kurkdjian, renews the floral bouquet. Its composition is a nectar of radiantly colored flowers, with honeyed hints of sap and liqueur-like aromas. A refillable packaging for La Beauté Louis Vuitton. Refillable packaging for La Beauté Louis Vuitton. Limited edition of 200 numbered pieces of J'adore Intense by Dior. A limited edition of 200 numbered pieces of J'adore Intense by Dior. LOUIS VUITTON DIOR
INNOVATION | INNOVATION 07 Interparfums' latest launch, I Want Choo – Le Parfum, the new fragrance by Jimmy Choo, has used a translucent pink metallic finish to give the new fragrance I Want Choo With Love a subtle play of texture and light. This vibrant creation is distinguished not only by its aesthetics, but also by its practicality. In fact, PRAD's translucent metallic finish allows for complete recyclability of the bottle, is energy efficient, and guarantees strength and compliance with numerous industry tests. I Want Choo With Love is a floral, fruity and amber Eau de Parfum, with a decidedly modern touch of vanilla and rose; “a sophisticated fragrance, a symbol of determined femininity and the emblematic boldness of Jimmy Choo.” Interparfums' latest launch, I Want Choo – Le Parfum, the new fragrance from Jimmy Choo, features a translucent pink metallic finish, giving the new fragrance, I Want Choo With Love, a subtle interplay of texture and light. This vibrant creation is distinguished not only by its aesthetics but also by its practicality. In fact, PRAD's translucent metallic finish allows for complete recyclability of the bottle, is energy efficient, and guarantees durability and compliance with numerous industry tests. I Want Choo With Love is a floral, fruity, and amber Eau de Parfum with a decidedly modern touch of vanilla and rose; “a sophisticated fragrance, a symbol of the determined femininity and emblematic boldness of Jimmy Choo.” Verescence has created the bottle of Emporio Armani's new women's fragrance: Power of You Eau de Parfum. The transparent bottle, made with 20% post-consumer recycled glass, reveals the ruby color of the fragrance. It features vertical grooved engravings on both sides, delicately enhanced with a rose gold stamping. The glass bottle was produced by Verescence's plant in Mers-les-Bains, and the decoration was done by Verescence Somme. Power of you radiates luminosity by encapsulating in a gourmand fragrance a tangy and juicy burst of passion fruit with the sensual and warm pleasure of vanilla. Verescence has created the bottle for Emporio Armani's new women's fragrance: Power of You Eau de Parfum. The transparent bottle, made with 20% post-consumer recycled glass, reveals the ruby color of the fragrance. It features vertical grooved engravings on both sides, delicately enhanced with a rose gold print. The glass bottle was produced at Verescence's plant in Mers-les-Bains, and the decoration was done by Verescence Somme. Power of You radiates luminosity, encapsulating in a gourmand fragrance a tangy and juicy burst of passion fruit with the sensual and warm pleasure of vanilla. I Want Choo With Love stands out for its translucent metallic finish, a work by Prad. I Want Choo With Love stands out for its translucent metallic finish, a work by Prad. Verescence signs the packaging for Armani's Power of You. Verescence designs the packaging for Armani's Power of You. PRAD VERESCENCE
INNOVATION I INNOVATION 08 The Italian niche perfume brand Egoscentrique has created a genderless fragrance, free from conventions. Starting with a spectacular stopper, the brand chose the Mystère bottle, designed by Coverpla with a spherical shape, which becomes an extension of the original stopper. With this contemporary creation decorated in white, it's difficult to distinguish where the cap ends and where the bottle begins. The brand chose a 50ml format, perfectly suited to the volume of the cap. Five creations (CliMax & Tell, Après Moi le Déluge, Whoremones, Avec Muah and Zest Me Up!) by Italian perfumers, both established figures and emerging talents. For Egoscentrique, each bottle is conceived as "a haute couture masterpiece". The Italian niche perfume brand Egoscentrique has created a genderless fragrance, free from conventions. Starting with a spectacular cap, the brand chose the Mystère bottle, designed by Coverpla with a spherical shape, which becomes an extension of the original cap. With this contemporary creation decorated in white, it is difficult to distinguish where the cap ends and the bottle begins. The brand chose a 50ml format, perfectly suited to the volume of the cap. Five creations (CliMax & Tell, Après Moi le Déluge, Whoremones, Avec Muah, and Zest Me Up!) by Italian perfumers, both established figures and emerging talents. For Egoscentrique, each bottle is conceived as “a haute couture masterpiece.” The packaging of Vacanza fragrances, the result of the work of Jonathan Keren and his entire team, stands out for the perfume cap. The idea was to incorporate real stones into each stopper. The first step was to choose types of stones with a different character (volcanic, sedimentary, granite). Next, a range of potential sizes was selected and an internal insert was fitted to make the stopper work. Kyoto, Cap Ferrar and Megève are born olfactorily from the creativity of Frank Voelkl (dsm-firmenich). “This trip has been made possible thanks to Valquer Laboratories and its commitment to creating more artisanal and exclusive projects within its perfumery division, which require great care and attention,” explains Rodolfo Mansilla Álvarez, of Labotique, perfume creators. The packaging for Vacanza fragrances, the result of the work of Jonathan Keren and his entire team, is notable for the perfume caps. The idea was to incorporate real stones into each cap. The first step was to choose types of stones with different characteristics (volcanic, sedimentary, granite). Then, a range of potential sizes was selected, and an internal insert was designed to make the cap function. Kyoto, Cap Ferrar, and Megève are the olfactory creations of Frank Voelkl (dsm-firmenich). “This journey has been made possible thanks to Valquer Laboratories and its commitment to creating more artisanal and exclusive projects within its perfumery division, which demand great care and attention,” explains Rodolfo Mansilla Álvarez of Labotique, perfume creators. Egoscentrique chose the Mystère bottle from Coverpla. Egoscentrique chose the Mystère bottle from Coverpla. Vacanza Collection, evocative perfumes with exceptional caps. Vacanza Collection, evocative perfumes with exceptional caps. COVERPLA VACANZA FRAGRANCES
INNOVATION | INNOVATION 09 The 50ml Cica Daily Repair Concentrate Cream is packaged in a 50ml refillable PET bottle containing 30% PCR recycled material, mass-dyed blue, and decorated with white screen printing. The system combines a white PP refill bottle with a sealing cap and a white PP stopper. The 30ml Cica Daily Intensive Repair Serum comes in a 30ml glass dropper bottle, with a dosing system consisting of a glass pipette, a PP stopper, and a TPE bulb. The 150ml Xemose PSO Soothing Concentrate comes in a white PE flexible tube, decorated with two-color screen printing and equipped with a mass-dyed blue PP cannula. The system includes a white PP refill bottle with a sealing cap and a white PP stopper. The 30ml Cica Daily Intensive Repair Serum comes in a 30ml glass dropper bottle, with a dosing system consisting of a glass pipette, a PP stopper, and a TPE bulb. The 150ml Xemose PSO Soothing Concentrate comes in a white PE flexible tube, decorated with two-tone screen printing and fitted with a mass-dyed blue PP cannula. The 30ml Alexandra square bottle with a 20/400 neck features a semi-transparent outer coating that evokes the product's golden color: an elegant detail that adds a touch of contemporary sophistication, underscoring its premium positioning. Its square, linear shape with soft contours reflects the brand's identity and positioning. The Alu Drop Touch dropper, with its pressure system and bright gold aluminum coating, stands out for its unique tactile experience thanks to its textured surface. The result is a packaging solution that enhances the product's identity and improves the user experience. The 30ml Alexandra square bottle with a 20/400 neck features a semi-transparent outer coating that evokes the product's golden hue: an elegant detail that adds a touch of contemporary sophistication, underscoring its premium positioning. Its square, linear shape with soft contours reflects the brand's identity and positioning. The Alu Drop Touch dropper, with its push-button system and bright gold aluminum coating, stands out for its unique tactile experience thanks to its textured surface. The result is a packaging solution that enhances the product's identity and improves the user experience. Three packaging solutions from Grupo Medicos for Uriage. Three packaging solutions from Grupo Medicos for Uriage. Lierac has trusted Lumson to reinterpret the packaging of the Premium Le Sérum Absolu anti-aging treatment. Lierac has entrusted Lumson with reinterpreting the packaging of the Premium anti-aging treatment Le Sérum Absolu. LUMSON MEDICAL GROUP
INNOVATION 10 Launched this year in Europe and the US. US, Curl Goddess enhances the curl and volume of lashes with a 40° twisted mascara brush. The packaging is decorated with a brushed aluminum effect, with the brand subtly engraved on the bottle and cap. It is custom-made for an easy-to-grip sensory experience, with distinctive curves and a snug center. The single-material design uses recyclable polypropylene (PP), with an injection-molded cap and a blow-molded bottle. Both pieces are engraved in the mold, a rigorously controlled process that produces the tactile and grooved finish of the container. The rose gold color is applied through a meticulous metallization process, preserving the brushed effect of the engraving on the mold. The result is a sumptuous brushed metal appearance with a luminous shine. Launched this year in Europe and the US, Curl Goddess enhances lash curl and volume with a 40° twisted mascara brush. The packaging features a brushed aluminum effect, with the brand subtly engraved on the bottle and cap. It's custom-designed for an easy-to-grip sensory experience, with distinctive curves and a snug center. The single-material design uses recyclable polypropylene (PP), with an injection-molded cap and a blow-molded bottle. Both pieces are embossed in the mold, a rigorously controlled process that produces the packaging's tactile, ribbed finish. The rose gold color is applied through a meticulous metallization process, preserving the brushed effect of the in-mold engraving. The result is a sumptuous, brushed-metal appearance with a luminous sheen. This is the Maison's first fragrance to incorporate perfume micro-pearl technology. Aptar Beauty partnered with Microcaps, a Swiss startup specializing in perfume microencapsulation, to optimize the hybrid formula and achieve optimal dispensing. The perfume is encapsulated within microspheres and diffused in an alcohol-free aqueous base enriched with glycerin. Aptar Beauty's R&D teams collaborated closely with Guerlain and Microcaps to optimize the initial formulation, determining the optimal ratio between capsule density and gel viscosity. The ultimate solution combined Aptar Beauty's premium VP4 fragrance dispenser, which offers a gentle spray and delicate activation that prevents clogging, with its high definition spray (HDS) insert to achieve a fine mist with wide diffusion. This is the Maison's first fragrance to incorporate perfume microbead technology. Aptar Beauty partnered with Microcaps, a Swiss startup specializing in perfume microencapsulation, to optimize the hybrid formula for optimal dispensing. The perfume is encapsulated within microspheres and diffused in an alcohol-free, water-based base enriched with glycerin. Aptar Beauty's R&D teams collaborated closely with Guerlain and Microcaps to optimize the initial formulation, determining the ideal ratio between capsule density and gel viscosity. The final solution combined Aptar Beauty's premium VP4 fragrance dispenser, which offers a soft spray and gentle activation to prevent clogging, with its high-definition spray (HDS) insert to create a fine mist with wide diffusion. Texen creates the packaging for Lancôme's new mascara, Lash Idôle Curl Goddess. Texen creates the packaging for Lancôme's new mascara, Lash Idôle Curl Goddess. Aptar Beauty partnered with Microcaps for Guerlain's latest limited edition launch, Aqua Allegoria Perle. Aptar Beauty partnered with Microcaps for Guerlain's latest limited edition launch, Aqua Allegoria Perle. TEXEN APTAR BEAUTY
INNOVATION | INNOVATION 11 Morrama updated the packaging and refill of the Wild shower gel. Originally launched in 2023, cost reduction, materials, and user experience were taken into account. A key factor was ensuring compatibility with previous and subsequent versions. The new refills had to fit the old cases and the old refills into the new ones. At the heart of this project is Vivomer, developed by Shellworks. The key to this compostable material lies in its complete biodegradability in compost or marine environments, without leaving microplastics, while at the same time maintaining great stability during its use. Morrama, in collaboration with Wild and Shellworks, received two awards for this packaging at the Dieline Awards 2025. Her work was recognized with the Plastic-Free Innovation of the Year award and first place in Sustainable Design: Health, Body and Beauty. Morrama updated the packaging and refill for its Wild shower gel. Originally launched in 2023, the redesign focused on cost reduction, materials, and user experience. A key factor was ensuring backward compatibility. The new refills had to fit the old packaging, and the old refills the new ones. At the heart of this project is Vivomer, developed by Shellworks. The key to this compostable material lies in its complete biodegradability in compost or marine environments, without leaving microplastics, while maintaining excellent stability during use. Morrama, in collaboration with Wild and Shellworks, received two awards for this packaging at the 2025 Dieline Awards. Their work was recognized with the Plastic-Free Innovation of the Year award and first place in Sustainable Design: Health, Body & Beauty. Dilograf Labels has collaborated with Tailored Perfumes on the packaging for Women'Secret's new perfume line. Dilograf focused on a design and manufacturing process that conveyed what the brand represents: exclusivity, care, and sophistication. From the selection of materials to the precision of printing, every step was geared towards enhancing the premium character. The gloss and matte varnish finishes provide contrast and visual richness, as well as conveying the delicacy and attention to detail that differentiate this line. Dilograf Labels collaborated with Tailored Perfumes on the packaging for Women'Secret's new perfume line. Dilograf focused on a design and manufacturing process that conveyed what the brand represents: exclusivity, care, and sophistication. From the selection of materials to the precision of the printing, every step was geared towards enhancing the premium character. The gloss and matte varnish finishes provide contrast and visual richness, while also conveying the delicacy and attention to detail that distinguish this line. A package with Vivomer for Wild that has been awarded for its sustainability. A package with Vivomer for Wild, awarded for its sustainability. Dilograf Labels designs the packaging for Women'Secret's new perfume range. Dilograf Labels designs the packaging for Women'Secret's new perfume range. VIVOMER/ SHELLWORK DILOGRAF LABELS
12 INTERVIEW Javier Euba & Daniel Morales, founders of Moruba “The challenge lies in getting many companies to continue seeing design as something strategic and not just aesthetic.” Moruba began in 2008 and has become a leading design studio in the world of wine. Its work has been recognized at various national and international festivals such as Cannes, Red Dot, One Show, D&AD, ADCE, and Laus.
13 INTERVIEW | INTERVIEW How many years ago was Moruba created? To what extent has packaging design changed during this time? Moruba was founded in 2008 as a graphic design studio to create projects. The first wine packaging projects we carried out received widespread exposure and several awards, which led to more orders coming in from the wine sector. Naturally, this led us to specialize in this area, where we really feel comfortable. In these almost 20 years, packaging has evolved at the same pace as the market. In the case of wine, we have seen how certain more creative projects, which worked very well in 2010, are no longer so accepted today. At the same time, more classic designs, which were once avoided in the search for a greater break with tradition, have regained strength and are fully in force. The way we understand packaging has also changed: before it was seen more as the "dress" of the product, while today it has a much more strategic value. It must not only attract, but also convey the brand's identity, connect with the consumer, and differentiate itself in an increasingly competitive market. Are new technologies helpful for personalizing proposals? Are they more “analog” or are they betting on AI? We are quite analog, because we understand that designing is, above all, thinking. Our work is not just about creating a visual piece, but about finding an idea, building a solid concept, and giving meaning to each project. New technologies, including AI, can be helpful in certain phases of the process, but the really important part — strategy, creativity, and decision-making — cannot be delegated. That's where the value of our work lies. They specialize in the world of wine. What are the distinguishing characteristics of designing for this sector? Specialization requires a thorough understanding of the sector in which you work. In the world of wine this is even more evident, because it's not just about designing a label, but about understanding everything behind it: the origin, the history, the territory, the positioning and the consumer it is aimed at. We are in La Rioja, where wine is part of everyday life. We are interested in it not only as a product, but for everything it represents: culture, territory, gastronomy, sharing. All of that is part of our way of understanding it and has been built with experience. After almost 20 years and more than 300 projects, that trajectory gives us a very clear vision of how to approach each brief. Each wine needs its own visual language, capable of conveying personality and differentiation in a highly competitive market. Is it difficult to be innovative in such a traditional sector? It is becoming increasingly difficult to innovate in such a saturated market, with many brands and where differentiation is sometimes minimal. Innovation should not be an end in itself, but rather a response to a real customer need. Not all brands have to be disruptive; each one must understand what role it wants to play. We have had projects like MATSU in 2008 that were innovative at the time and are still fully relevant almost 18 years later. This shows that innovation is not always about what is most eye-catching, but about building solid and coherent concepts over time. That's why it's key to understand the client well and for the client to also know what kind of brand they need to build. Does it make much difference if it's a young wine, aged wine, or non-alcoholic wine? Each project is unique, not only because of the type of wine, but above all because of the audience it is aimed at. A young wine can be conceived as a simple product for consumption in the winery or as a wine with a much more elaborate concept, designed for wine bars in large cities. The product may be the same, but the approach changes completely depending on the positioning. What is most important: paper, color, typography, illustration…? The most important thing is the idea. The concept is what underpins the entire design. Materials, color, or typography are not isolated decisions, but always respond to a "why". When that "why" is clear, everything falls into place. If not, something is wrong with the project. Do you think consumers often buy wine because of its label? Choosing a wine is complex and requires knowledge. In such a saturated market, making an informed decision is not easy. The label plays an important role: it must attract attention and at the same time be consistent with the product and help the consumer understand what's behind it. It's not just about appearance, but about orientation. Do they take ecodesign criteria into account? Yes, it's essential nowadays. We are working on many fronts: recycled papers, inks, reducing materials, and lighter packaging. In some markets, there are already regulations that limit certain elements. The challenge lies in balancing it with the needs of the project, but it is becoming an increasingly integrated criterion in the design process. Innovation shouldn't be an end in itself, but rather a response to a real customer need.
14 INTERVIEW I INTERVIEW xxxxxxx xxxxxxxxxxxxx What other sectors do you work for? We work primarily for the food and wine sector, both in food and catering. We have developed projects for oils, cheeses, beers and other gourmet products. We also work in branding for the hospitality industry, where the brand is key in creating experiences, such as in Fandango and Bollo in Formentera or Plaza Mahou at the Santiago Bernabéu. Can you tell us about two of your latest projects? Terramoll, in Formentera, is a Vintae wine project located in La Mola. We have developed the visual identity and packaging, seeking to convey the spirit of the island through color and compositions. The overhead illustrations function as abstract postcards of the landscape. Another project is 52–60, by Abel Mendoza, where the concept of interpreting the vineyard is translated into the label through the tempo of a classical adagio. It is a wine that comes from centuries-old plots in Labastida, within the DOCa Rioja, and that speaks of land, time and respect. What do the awards represent for Moruba? The awards have been very important, especially at the beginning, because they helped us to position ourselves and gain visibility in the wine sector. They were a gateway to many projects. Beyond recognition, they also help to highlight the value of design, as clients understand its importance within projects. They are not just a prize, but a tool that opens doors and creates opportunities. What do you think of design in Spain? The level of design in Spain is very high, with great professionals and internationally recognized projects. We have nothing to envy outside. The challenge is for many companies to continue viewing design as something strategic and not just aesthetic. There is a lack of design culture and understanding of it as an investment, not as a cost. Are you working on any new projects? We can't say too much, but we can say that we are working on several white wines. It's an interesting time for this type of wine, and it's showing in the projects we're developing. How many years ago did you create Moruba? To what extent has packaging design changed in this time? Moruba was founded in 2008 as a graphic design studio to create projects. Our first wine packaging projects received widespread attention and several awards, which led to more commissions related to the wine sector. Naturally, this led us to specialize in this area, where we truly feel comfortable. In these almost 20 years, packaging has evolved at the same pace as the market. In the case of wine, we've seen how certain more creative projects, which worked very well in 2010, are no longer as popular. At the same time, more classic designs, which were once avoided in favor of a more radical approach, have regained strength and are still very much in vogue. The way we understand packaging has also changed: before, it was seen more as the product's “clothing”, while today it has a much more strategic value. It must not only attract attention but also convey the brand's identity, connect with the consumer, and differentiate itself in an increasingly competitive market. Are new technologies helpful for personalizing offerings? Are you more “analog” or are you embracing AI? We're quite analogous because we understand that design is, above all, thinking. Our work doesn't just consist of creating a visual piece, but of finding an idea, building a solid concept, and giving meaning to each project. New technologies, including AI, can be helpful in certain phases of the process, but the truly important part—strategy, creativity, and decision-making—cannot be delegated. That's where the value of our work lies. You specialize in the world of wine. What are the distinguishing characteristics of designing for this sector? Specialization requires a deep understanding. In 52–60, by Abel Mendoza, the concept of interpreting the vineyard is translated on the label through the tempo of a classical adagio.
15 INTERVIEW I INTERVIEW ding of the sector you work in. In the world of wine, this is even more evident, because it's not just about designing a label, but about understanding everything behind it: the origin, the history, the terroir, the positioning, and the target consumer. We are in La Rioja, where wine is part of everyday life. We are interested not only as a product, but for everything it represents: culture, territory, gastronomy, sharing. All of this is part of our understanding and has been built through experience. After almost 20 years and more than 300 projects, this track record gives us a very clear vision of how to approach each brief. Each wine needs its own visual language, capable of conveying personality and differentiation in a highly competitive market. Is it difficult to be innovative in such a traditional sector? It's becoming increasingly difficult to innovate in such a saturated market, with so many brands and where differentiation is sometimes minimal. Innovation shouldn't be an end in itself, but rather a response to a real customer need. Not all brands have to be disruptive; each one must understand what role he wants to play. We've had projects like MATSU in 2008 that were innovative at the time and remain fully relevant almost 18 years later. This demonstrates that innovation isn't always about what's most eye-catching, but about building solid and consistent concepts over time. That's why it's crucial to truly understand the customer and for the customer to also know what kind of brand they need to build. Does it make much difference if it's a young wine, a Crianza, or non-alcoholic wine? Each project is unique, not only because of the type of wine, but above all because of the target audience. A young wine can be conceived as a simple product for consumption at the winery or as a wine with a much more elaborate concept, designed for wine bars in large cities. The product may be the same, but the approach changes completely depending on the positioning. What is most crucial: paper, color, typography, illustration…? The most crucial element is the idea. The concept is what underpins the entire design. Materials, color, or typography are not isolated decisions, but rather always respond to a “why”. "When that"why" is clear, everything fits together. If not, something is wrong with the project. Do attract you think consumers often buy a wine because of its label? Choosing a wine is complex and requires knowledge. In such a saturated market, making an informed decision is not easy. The label plays an important role: it must attention and, at the same time, be consistent with the product and help the consumer understand what's behind it. It's not just about appearance, but about guidance.
16INTERVIEW I INTERVIEW xxxxxxx xxxxxxxxxxxxx Do you take eco-design criteria into account? Yes, it's essential nowadays. We work on many fronts: recycled paper, inks, material reduction, and lighter packaging. In some markets, there are even regulations that limit certain elements. The challenge lies in balancing this with the project's needs, but it's becoming an increasingly integrated criterion in the design process. What other sectors do you work for? We work primarily for the food and wine sector, both in retail and restaurants. We've developed projects for oils, cheeses, beers, and other gourmet products. We also work on branding for the hospitality industry, where the brand is key to creating experiences, as with Fandango and Bollo in Formentera or Plaza Mahou at the Santiago Bernabéu Stadium. Can you tell us about two of your latest projects? Terramoll, in Formentera, is a Vintae wine project located in La Mola. We developed the visual identity and packaging, seeking to convey the spirit of the island through color and composition. The overhead illustrations function as abstract postcards of the landscape. Another project is 52–60, by Abel Mendoza, where the concept of interpreting the vineyard is translated on the label through the tempo of a classical adagio. It is a wine that comes from century-old plots in Labastida, within the Rioja DOCa, and speaks of land, time, and respect. What do the awards represent for Moruba? The awards have been very important, especially at the beginning, because they helped us position ourselves and gain visibility in the wine sector. They were a gateway to many projects. Beyond the recognition, they also help to highlight the value of design and for clients to understand its importance within projects. They are not just an award, but a tool that opens doors and generates opportunities. What is your opinion of design in Spain? The level of design in Spain is very high, with great professionals and internationally recognized projects. We have nothing to send from other countries. The challenge lies in getting many companies to continue seeing design as something strategic and not just aesthetic. There is a lack of design culture and understanding it as an investment, not a cost. Are you working on any new projects? We can't reveal too much, but we can say that we are working on several white wines. It's an interesting time for this type of wine, and that's reflected in the projects we are developing. There is a lack of design culture and understanding it as an investment, not a cost '
Ecocut 106 CS and Bestfold FB II: High-quality folder-gluer and die-cutter. Two machines designed for immersion in the postpress packaging workflow. And now, with the possibility of training your operators in real production using state-of-the-art technology: Tajamar Postpress Packaging Classroom. Heidelberg Spain SLU Equipment, Ctra. de L'Hospitalet 98–108, 08940 Cornellà de Ll., Barcelona, Spain. Tel. +34 93475 80-00, heidelberg.com/es, eshop.heidelberg.com/es. Courses
TAJAMAR AND HEIDELBERG SPAIN, A PROJECTION OF THE FUTURE Tajamar has inaugurated its new Postpress Packaging classroom, in collaboration with Heidelberg Spain and its technology partners, in an event held on April 14, which brought together nearly 150 professionals from the graphic arts sector from all over Spain. This new space is born with the aim of becoming a leading technological hub for training, innovation and the development of advanced solutions in the field of packaging. The classroom, measuring approximately 300 square meters, is equipped with state-of-the-art technology, including a Bestfold FB II folding-gluing machine and an Ecocut 106 CSB die-cutting machine from MK Masterwork, creating a real production environment that will allow students to acquire practical skills aligned with the current needs of the industry and stands out as a real resource for printing companies and professionals. This equipment reinforces Tajamar's commitment to high-level technical training, directly connected with the business sector; for Heidelberg it is an agile way to showcase part of its portfolio. The project includes the launch of new specialized courses in post-printing and packaging, designed to respond to the growing demand for qualified profiles in this segment. The space also includes a showroom dedicated to Heidelberg Spain, where technological solutions can be found and training and outreach activities can be developed. The opening ceremony was attended by the management of Tajamar and Heidelberg Spain, representatives of official bodies of the Community and the City Council of Madrid, as well as leading professionals in the sector. It was a resounding success in terms of attendance, especially considering the football match that was taking place in the city at the same time. The day concluded with a presentation by Gustavo Entrala, an advisor on artificial intelligence applications, who addressed the impact of this technology on production processes and the transformation of the graphic arts sector. Also participating was José Manuel Huertas, a specialist in software and artificial intelligence at Heidelberg Spain, who provided a practical perspective on the integration of these tools in graphic arts industry environments. With this initiative, Tajamar and Heidelberg, together with their partners, consolidate their commitment to talent development and the promotion of an advanced technological ecosystem, capable of facing the present and future challenges of the Packaging sector. The gala concluded with a cocktail reception and turned into an engaging networking session, with a clear focus on the future. On April 14, the Heidelberg postpress packaging classroom and the new specialization courses were inaugurated in Tajamar. On April 14, the Heidelberg postpress packaging classroom and the new specialization courses were inaugurated in Tajamar. Students at Tajamar are already enjoying the new Postpress Packaging Heidelberg classroom with a complete range of machinery and new specialized courses in post-printing and packaging. Students at Tajamar are already enjoying the new Postpress Packaging Heidelberg classroom with a complete range of machinery and new specialized courses in post-printing and packaging.
TAJAMAR AND HEIDELBERG SPAIN: A VISION FOR THE FUTURE Tajamar inaugurated its new Postpress Packaging classroom, in collaboration with Heidelberg Spain and its technology partners, at an event held on April 14th, which brought together nearly 150 professionals from the graphic arts industry across Spain. This new space aims to become a leading technology hub for training, innovation, and the development of advanced packaging solutions. The classroom, approximately 300 square meters in size, is equipped with state-of-the-art technology, including a Bestfold FB II folder-gluer and an Ecocut 106 CSB die-cutter from MK Masterwork. This creates a realistic production environment that will allow students to acquire practical skills aligned with the current needs of the industry and serves as a valuable resource for printing companies and professionals. This equipment reinforces Tajamar's commitment to high-level technical training, directly connected to the business community. For Heidelberg, this is an agile way to showcase part of its portfolio. The project includes the launch of new specialized courses in post-press and packaging, designed to meet the growing demand for qualified professionals in this sector. The space also incorporates a showroom dedicated to Heidelberg Spain, where technological solutions can be found and training and outreach activities can be held. The opening event was attended by the management of Tajamar and Heidelberg Spain, representatives from official bodies of the Community and City of Madrid, as well as leading professionals in the sector. It was a resounding success, especially considering the football match taking place in the city at the same time. The day concluded with a presentation by Gustavo Entrala, an artificial intelligence applications consultant, who addressed the impact of this technology on production processes and the transformation of the printing industry. Also participating was José Manuel Huertas, a software and artificial intelligence specialist at Heidelberg Spain, who provided a practical perspective on integrating these tools into the graphic arts industry. With this initiative, Tajamar and Heidelberg, along with their partners, are reinforcing their commitment to talent development and fostering an advanced technological ecosystem capable of addressing the current and future challenges of the packaging sector. The event concluded with a cocktail reception and became an engaging networking session, with a clear focus on the future. Tajamar students on foot of MK Masterwork's Ecocut 106CSB. Students from Tajamar at the foot of the Ecocut 106CSB by MK Masterwork. The Bestfold II FB folder-gluer from MK Masterwork completes the equipment with state-of-the-art technology in the Postpress Packaging Heidelberg classroom in Tajamar. The MK Masterwork Bestfold II FB folding-gluing machine completes the state-of-the-art equipment in the Postpress Packaging Heidelberg classroom in Tajamar.
CREATIVITY I CREATIVITY 20 HOSS INTROPIA. The Meteorito studio has created the packaging for Hoss Intropia's "The Mediterranean Fragrances" line for Farlabo. A collection of perfumes inspired by the small pleasures of the Mediterranean garden: Siesta in the Garden, Under the Orange Tree and Rain & Flowers. A design with a romantic and vintage feel, built from subtlety: classic typography with floral inspiration, fluted bottles with oval label, gold closure with spherical stopper and the choice of Fedrigoni's Freelife Merida White paper with a delicate cotton texture, both for the label and for lining the container. The canister envelops each fragrance with small photographic scenes that capture those fragments of life that give meaning to each perfume. HOSS INTROPIA. The Meteorito studio has created the packaging for Hoss Intropia's “The Mediterranean Fragrances” line for Farlabo. This perfume collection is inspired by the simple pleasures of the Mediterranean garden: Siesta in the Garden, Under the Orange Tree, and Rain & Flowers. The design has a romantic and vintage feel, built on subtlety: classic typography with floral inspiration, fluted bottles with oval labels, a gold closure with a spherical stopper, and the choice of Fedrigoni's delicate cotton-textured Freelife Merida White paper for both the label and the bottle lining. The canister envelopes each fragrance with small photographic scenes that capture those fragments of life that give meaning to each perfume. METEORITE SECRETS OF WATER. Secretos del Agua understands cosmetics as a holistic form of care. Mystery, sophistication, and sustainability were the structural pillars of the packaging redesign project. The graphic system connects water, vibration and the cosmos through an essential image: a drop and a lunar phase constructed from waves. The numerical coding, inspired by the logic of biodynamic preparations, organizes the range and reinforces its enigmatic character. Clean composition, conscious use of white space, and typographic hierarchy create sophistication. The use of recycled, chlorine-free, mass-dyed papers reduces ink consumption and avoids unnecessary artifice. The result is a flexible and scalable packaging architecture. SECRETS OF WATER. Secretos del Agua understands cosmetics as a holistic form of care. Mystery, sophistication, and sustainability were the structural pillars of the packaging redesign project. The graphic system connects water, vibration, and the cosmos through an essential image: a drop and a lunar phase constructed from waves. The numerical coding, inspired by the logic of biodynamic preparations, organizes the range and reinforces its enigmatic character. The clean composition, the conscious use of white space, and a typographic hierarchy create sophistication. The use of recycled, chlorine-free, and mass-dyed papers reduces ink consumption and avoids unnecessary embellishments. The result is a flexible and scalable packaging architecture. BRIDA HOSS INTROPIA - Packaging https://meteoritoestudio.com/ SECRETOS DEL AGUA - Packaging https://brida.es/ >MEDITERRANEAN DESIGN >CONSCIOUS COSMETICS
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