Nesquik presents its new campaign with the help of lamina yamal who, at 18, is already one of the best footballers in the world. This collaboration is accompanied by the launch of a Limited edition of the iconic Nesquik canIn it, Lamine Yamal appears alongside Quicky, making this can a must-have for fans of both the brand and the player. In addition, larger packs of Nesquik will include a shaker bottle with the player's name.
“It is probably the most iconic campaign we have created since Nesquik arrived in Spain in 1963,” he advances. Marc Ponsa, Nesquik marketing manager at Nestlé Iberia.
Under the slogan "Don't worry, keep playing," the brand's new campaign encourages people to adopt a positive attitude toward everyday "cacaos" by dissolving them easily, just as Nesquik dissolves instantly in milk. An approach and values that Lamine Yamal perfectly embodies.
“In the campaign, we see Lamine Yamal, while playing with a can of Nesquik, reflecting on the attitude of overcoming challenges that characterizes him so much. Regardless of the context and what happens to him, he keeps playing. He continues to enjoy what he loves most: playing football. He is a role model for all the successes he has already achieved and will achieve, but also for how he does them, with that sporting, winning spirit, and full of positivity,” Marc Ponsa emphasizes.
"At Nesquik, we want to continue inspiring generations of teenagers and young adults to adopt a positive attitude toward challenges and enjoy doing what they love most, while maintaining a healthy lifestyle. Lamine Yamal's personality and sport are the perfect fit to convey such an authentic and relevant message," he explains.
Nesquik, official sponsor of the Kings League team La Capital FC
La Capital FC of the Kings League Nesquik will also support Lamine Yamal in his new personal challenge: the Kings League. Specifically, the brand will be the official sponsor of La Capital FC, the club led by Lamine Yamal in the 7-a-side football league founded by Gerard Piqué.
