Paris Packaging Week It will be held from February 5 to 6, 2026 at Paris Expo Porte de Versailles, Hall 1. Organized by Easyfairs, it brings together:
– ADF: the leading event for the aerosol and dispensing systems market
– PCD: the global meeting point for beauty product packaging, covering skincare, makeup, haircare and fragrances
– PLD: the essential event for premium and luxury beverage packaging
– Packaging Première: dedicated to luxury packaging for fashion, watches, jewelry and haute cuisine
– Pentawards Festival: the global celebration of design and creativity in packaging.
conference program
Paris Packaging Week 2026 presents a comprehensive conference program bringing together more than 100 international experts, with over 150 lectures and prominent speakers such as Jacques Playe, Kelly Massol and Kilian Hennessy.
The PPWR will be a central theme throughout the program, offering an accurate view of current transformations in sustainability, next-generation materials, technological advances, AI and new European regulations.
The luxury program will feature a panel led by Fedrigoni and Maison Chloé entitled “Luxury Packaging: Resolving the Tension Between Creativity and Impact.” Based on a study conducted with Bain & Company among 500 professionals, the session will explore how premium brands reconcile appeal with regulatory expectations at a time when material choices have become strategically crucial.
In beauty, the topics will include reuse, neuroscience, and new materials. In premium beverages, the focus will be on reuse and glass; in aerosols, on consumer behavior and new technologies; and in design and marketing, on creativity, culture, and new narratives.
Innovation Awards
The 2026 Innovation Awards recognize the world's best technical innovations each year in perfumery, cosmetics, premium beverages, aerosols, and dispensing systems. The winners will be announced at a gala event the night before the opening, on February 4, 2026, at the Pavillon Vendôme in Place Vendôme.
This year, a new award is introduced, dedicated entirely to excellence in luxury packaging: the Premium & Luxury Awards, dedicated to promoting innovation in areas such as jewelry and watch cases, fashion packaging and accessories, etc.
