The Dehesia solid deodorants They were conceived as a sustainable and healthy option to conventional deodorants, as they last longer (twice as long), do not contain gases (like aerosols), and do not use synthetic ingredients. For this product, eva arias designed an equally sustainable packaging, which is also easy to apply without having to remove the product from the container.
El container It is a cardboard box made up of two independent pieces, one inserted inside the other (like matchboxes), with an inner piece including a perforated circle at the base that allows the product to be removed by pushing with a finger. This solution contributes to giving the packaging a longer life, utility and differentiation from other brands. In addition, as it is a cardboard container, it is fully recyclable and no plastics are used.
Once the industrial design was resolved, the graphic design of the packaging was developed, which would follow the line already established for the brand. The challenge was the amount of information that was to be included, since its dimensions are small. For example, since it was a package with a new function, the mode of use had to be included. For all these reasons, the choice was made for the Using icons to lighten the information and make it more visual, without losing impact and providing cleanliness to the overall design.
