The International Jury of the LATAMPACK Award, made up exclusively of members appointed by official organizations and media, awarded the LATAMPACK prize in thirteen categories.
The works recognized with the LATAMPACK award benefit from the Veredictas International promotion program. The packaging recognized with the LATAMPACK Gold Award is the following:
LATAMPACK Award for the best Beverage packaging, bottle and/or label design
Tiezzi Wines – by Mamba Estudio for Tiezzi Wines in Mendoza, Argentina
Tiezzi is a label that begs to be explored. It is a journey to discover the inner winemaker, the essence of its creator through suggestive shapes and abstract illustrations based on aspects of the author’s life and values. Monochromatic, with subtle details expressed with multi-relief techniques and elegant typography that make this label as unique and visually clean as can be. The Tiezzi Malbec label allows the consumer to breathe a breath of fresh air in a visually charged environment.
LATAMPACK Award for the best Food packaging
Mucilage, the purity of cocoa – by TSMGO – The show must go on for Kankel Cacao in International
The challenge for Kankel Cacao was to create a pure bean-to-bar cocoa bar, made entirely of cocoa from the white cottony pulp that covers the cocoa seeds: the mucilage. For the designers, the goal was to make the consumer understand what they were proposing at first glance. They found the solution by abstracting and synthesizing all accessory elements, aiming for the essence and rawness of the cocoa pod itself. It is unusual to see the mucilage in this form, so they placed it in the foreground as the absolute protagonist of the packaging.
LATAMPACK Award for the best set of packaging for food, beverages, cosmetics or other products
Ranilla Craft Beer – by Mínima Compañia for Ranilla Brewery in the Canary Islands
Ranilla Beers is a craft project that proposes a product formulated with care, from local sources, with small runs in order to make great beers. It was born with a link to a specific environment, the La Ranilla neighbourhood in Puerto de la Cruz. The packaging line of Ranilla Beers has been worked on through a standardisation of the compositional scheme and the creation of personalised illustrations based on a main character. A distinctive, humorous but sophisticated graphic line is created. The Ranilla frog facilitates the individual recognition of each beer, offers a visual summary of the character and origin and invites the collection. Each label variant is a creative exercise that concludes with an illustration that feeds the visual language of the brand.
LATAMPACK Award for the best Pharmacy or Parapharmacy packaging
ONAK ORAL HEALTH – by ideolab for i+MED Applied Biomedical Engineering in Spain
Onak is the new natural toothpaste in chewable tablets without fluoride and with theobromine. It is a sustainable product, which allows a great saving of water and the elimination of the plastic tube of the toothpaste. They designed the packaging line for its two flavors: mint and mango. The tablets are presented in a reusable, tempered glass container, without labels or glues and directly screen printed. The recyclable aluminum cap is brown in homage to the main ingredient: Theobromine, an alkaloid extracted from cocoa. Onak is a brand that is committed to sustainability, its ingredients are natural and it uses sustainable and reusable packaging with a refill system with 540 tablets (6-9 months of daily use). They used 100% vegetable FSC cardboard and vegetable inks.
LATAMPACK Award for the best packaging for beauty and perfume products
iO Youth Oils – by Snsible | for creative skins only for Vianoleo in Extremadura
iO Youth was created to offer a range of oils with high concentrations of nutrients, polyphenols and vitamins that, taken in small doses and on a regular basis, naturally help the body to combat oxidative stress and other degenerative processes linked to age. With these elements, packaging has been designed inspired by medicinal and cosmetic products that brings together this collection of bottles reminiscent of ancient apothecaries with an updated touch, with their corresponding custom-designed containers, and which are differentiated by the representative colour of each of their characteristic components, highlighting the high compositional value of this Extra Virgin Olive Oil (EVOO+) through an elegant gold print.
LATAMPACK Award for the best packaging for a home product (tools, furniture, appliances, etc.)
Packaging Norsorex – by verygut design for Astron Industriebeteiligungs GmbH in Austria
This company specialises in the manufacture of polymers (trans-polynorbornene) for the creation of protective clothing for high-risk sports (motorcycling, skiing, mountain biking, etc.). The clothing offers greater protection against falls and knocks, provides comfort of movement and flexibility, and guarantees insulation in adverse weather conditions. The packaging design for its protective jacket is part of a broad branding development that highlights the product's technology through the use of geometric shapes inspired by the brand's isotype and evoking mountain peaks. Both the use of colour and the material chosen for its production (recycled kraft cardboard) reinforce the team's professionalism, safety and high quality.
LATAMPACK Award for the best EXPERIENCE offered by a container: Ease of use, pleasure of “Unboxing”, use after packaging, etc. Condesa – by Universidad de Monterrey / UDEM for Condesa Gin in Monterrey, Nuevo Leon Mexico
Esoteric design for a Gin drink with interactive menu dynamics for mixing. Through a packaging design with a metallic touch and decorative figures, they seek to connect with fans of this drink. In a world of infinite spirits brands, Condesa emerges as a fun but elegant proposal.
LATAMPACK Award for the best luxury packaging “Premium Pack”
Design of the range of packaging for ready-to-eat products “Casa de Vacas” – by Panci Calvo for Encarna Group .
Casa de Vacas is the new brand of Encarna Group, a food group with more than 25 years of experience, which produces beef in a traditional, respectful and responsible way for large stores and traditional supermarkets. Shown here are two iconic products of the brand launched last September 2023. Both the packaging of the Steak tartar and the Truffled Carpaccio, designed with premium finishes, create a shopping experience for the average consumer associated with the concept of “accessible luxury”.
LATAMPACK Award for the best glass-based packaging
Agave Lion Mezcal® Bottle Design – by Alex Flores for FYU Spirits® in Mexico, USA, Costa Rica
Glass and graphic packaging design for Mezcal León de Agave, inspired by the old bottles called Damajuanas. It has an ergonomic shape that allows the bottle to be held in the hand to easily serve the mezcal; an extended front surface so that the brand logo can be seen in its entirety, and a short neck with a wide throat where a natural cork is inserted. On the left side, the brand name was engraved so that it can be read from bottom to top, El León de Agave. It is sustainable: it is made entirely of recycled glass, printed directly using a glass-ceramic technique with organic inks, and its cork is natural. It has a bamboo thread pendant and an FSC® paper headband.
LATAMPACK Award for the best packaging based on paper or cardboard
WICCA – by the University of Monterrey / UDEM for UDEM in Monterrey, Nuevo Leon Mexico
WICCA is a mystical, yet pleasant Kombucha brand that tells the story of “the cursed countess” through illustrations inspired by tarot cards. WICCA offers a variety of flavors for anyone who wants to enjoy a delicious drink and feel young and healthy… the packaging is versatile and unique, and contains and protects a pack of six containers with different flavors.
LATAMPACK Award for Innovation in the use of new materials and LATAMPACK Award for the best eco-friendly packaging: Reduction of materials, recyclable, sustainable production, respect for the environment, etc.
Compostable packaging for toilet paper – by Bioelements for Kimberly-Clark Mexico in Mexico
Packaging manufactured from bio-based starch content and designed to be biodegradable and compostable. With exceptional machinability, robust mechanical strength and good optical clarity, it not only meets but exceeds industry performance standards. It offers a premium packaging tactile and visual experience. Furthermore, the client has ingeniously conceived an optimized and compacted packaging solution that improves the sustainability quotient of these rolls, thereby increasing tertiary packaging utilization and pallet efficiency.
LATAMPACK Award for the best packaging in the Miscellany, All those works that their author considers might not be included in the other categories
KINDER LAMP – by CASAU ESTUDIO for Victoria Playa in the Region of Murcia
As every Christmas, the Victoria Playa Real Estate Group gives its buyers a box with 2 bottles of wine. They opted for a circular economy, so they give a second use to that packaging of wine bottles and turn it into a portable lamp with surprise messages. When the lamp is turned on, you can read, at the bottom of it, the second part of the legend “but we are happy”.
