El tree with hearts from the Passion wine label has made this brand fully recognizable since its first vintage, 2008, which was released on the market in 2010. After these twelve years, Bodega Sierra Norte has decided to renew the design, giving a new style to the tree, which remains, and introducing some new elements.
Now, the tree is in a forest with other trees, which for the winery symbolize how this brand, which began with a single wine, Red Bobal Passion, was growing and incorporating other references. Everybody, monovarietal wines made with autochthonous varieties of the Valencian Community. Likewise, this forest also symbolizes the growth of the winery with new brands and references.
The label also incorporates the silhouette of small birds, with which Sierra Norte wants to show its commitment to biodiversity. Something that he puts into practice daily in the care of his vineyards, where they work following the criteria of the ecological agriculture, in a balanced, respectful and sustainable way.
“We had been thinking about refreshing the image of these wines for some time, but it was a complicated step, since it is one of the most recognizable labels and one that has been liked a lot since its launch. The new label maintains its essence and tells many more things about who we are and how we understand viticulture," he says. Manuel Olmo, manager and winemaker of Bodega Sierra Norte.
The market entry of these wines with their new image will be staggered, as the new vintages are presented.
