Smurfit Westrock has celebrated a new edition of the BPP Days at the Experience Centre of Madrid As part of its Better Planet Packaging initiative, the event consisted of three days of workshops attended by clients from across the country with a clear objective: to better understand the regulations, resolve doubts about sustainability, and discover innovative solutions that will boost their businesses through packaging.
Demonstrating the company's global commitment to sustainability, innovation, and responsible leadership in the industry, Tony Smurfit, Chairman and CEO of Smurfit Westrock[Name of representative] was present at the meeting, reinforcing the strategic role of the BPP initiative. In his remarks, he emphasized that “moving towards a more sustainable future requires continuous innovation to anticipate the needs of the industry,” underscoring that the company will continue to promote initiatives that reflect the highest environmental and responsibility standards.
During the sessions, the main challenges of the sector were analyzed and how to prepare for the new regulations. Ignacio Sevillano, CEO in Spain, Portugal and MoroccoHe insisted on the need to anticipate regulatory changes, while Teo Pastor, Commercial and Marketing DirectorHe noted that sustainability is a strategic focus and a clear example of a circular economy within the company.
With the help of specialists like Jesús Rivas, Business Development & Innovation Manager, and Susana Amaya, Sustainability Manager, Key aspects such as PPWR requirements, design for recyclability, and the infrastructure needed for effective recycling were explored in depth. Participants also participated. Bosch tape, from AECOC, providing the perspective of manufacturers and distributors.
One of the highlights was the intervention of Arantza Pérez Oleaga, forestry director of Aspapel, Pérez Oleaga analyzed the impact of the European Deforestation Regulation and the current state of forests in Spain. He noted that more than half of the country is forested, making Spain the second country in Europe with the largest area of this type of land. He also pointed out that the forest area has grown since 1990, tripling the timber stocks, and that timber harvesting continues to lag behind the annual growth rate of the forests, with one of the lowest extraction rates in the EU.
