superstudio design Acorn Love, brand of Iberian products with which it updates a traditional and, generally, homogeneous category. In this work, the agency has addressed from the naming and branding to the the packagingRevisiting and updating the graphic codes of Iberian products. Inspired by the world of old school tattoos, it reinterprets the meaning of Amor de Bellota (Acorn Love) and builds a fresh, emotional identity with a strong personality that stands out on the shelf and connects with consumers.
The identity of Amor de Bellota merges classic and modern elements: lettering inspired by medieval writing, an iconic symbol, and a bold color palette that breaks the usual visual codes of the category.
Among the formats that Supperstudio has developed for the brand, the following stand out: special box of Iberian cured meatsDesigned for easy transport and presentation at any event. It includes handles that facilitate transport and provide stability to the products.
In the last edition of the pentawardsAt the awards ceremony held on October 4th in Amsterdam, Amor de Bellota's design was recognized with a silver medal in the gourmet food category. This award adds to the gold and silver medals obtained in May at the awards ceremony. Vertex Awards, in the categories of packaging and new brand design, respectively.
Acorn Love is a brand of Raza Nostra Group, recognized for its careful selection of local meats, artisan cheeses and cachopos.
