superstudio create the concept and design the 2025 Yearbook of the Creativity Club (c de c) featuring the best advertising campaigns of the past year. In the 2025 Spanish Creativity Yearbook, Supperstudio has connected editorial design with the packaging design, an area where the agency excels with its more than two decades of experience. Under the concept 'The harvest of the year'A collection has been launched six wines which celebrate the best of Spanish advertising. These wines not only grace the six covers of this year's Yearbook c of cbut they have also been given as a gift to all members to toast the best creativity of the year.
Pepa Rojo, current president of the Creativity ClubHe states: “With this edition we celebrate the best of Spanish creativity, that annual harvest of projects that demonstrate how well-told ideas become an engine of change and growth for brands and businesses.”
In executing the idea, Supperstudio enlisted many of its regular collaborators to underscore the concept of collective creativity that defined the brief. In the words of Gonzalo Figari, president of c of c At the time of the commission, “creativity has never been an individual effort. It is enriched when we combine perspectives and talents. We celebrate the power of teamwork, a philosophy that drives our industry and all creativity.”
The production of the wine collection has involved the participation of Coviñas Cooperativa, Avery Dennison, Etinsa, Rivercap and KurzAnd on the creative side, Supperstudio has collaborated with the illustrators Enisaurus, Gregori Saavedra, Kiikii Jova, Marta Zafra, Maru Godas and Ricard Jorge coordinated by The Mushroom CompanyAs well as Photographers Paco Arará and Antón Goiri.
Another noteworthy aspect of this year has been how the themes have been addressed for the labelsEach wine touches on sensitive issues today, such as the importance of taking care of mental health or the excessive influence of social media on people.
The Yearbook design project has been led by Paco Adín, creative director, and Lourdes Morillas, project director at Supperstudiowho have worked closely with the team of c of cThe book includes more than 170 creative works selected by the Jury, which this year was chaired by Roberto Fara, among which is the campaign Find your summer de Lola Mullen Lowe for Magnum who won the Grand Prix of the edition.
The result has been an idea that mixes creativity, design, collaborative work and social commitment to celebrate the best Spanish creativity in the 2025 Creativity Club Yearbook.
