The Balinese, brand of smoked, salted cured and desalted cod belonging to the Portuguese food company Brasmar Group, present your new image with design very careful and with defined visual codes that simplify and modernize the brand.
Now, La Balinesa reinforces its gold, giving it more presence and luminosity, through a more modern and versatile icon that works independently of the brand's wording. The integration of the most characteristic elements of the brand, such as the L, the figure of La Balinesa or the color codes (gold, green and blue) continue to make it unique on the shelf.
The new the packaging It includes different base colors to facilitate the identification of the different product ranges at the point of sale: Salmon Norwegian Smoked Salmon, Scottish Tradition Smoked Salmon, Nature Salmon and Fresh Salmon.
The company remains firm in its commitment to the consumer reflected in its value proposition: selection at source, respect for raw materials, food safety and the traditional smoking process with noble woods that takes center stage in the storytelling of La Balinesa: “Maestros in the Art of Traditional Smoking with Noble Woods ”.
La Balinesa's turnover amounted to 23 million euros in 2019. For its part, the figure for Brasmar Group amounted to 228,2 million euros in the same year. Internationalization continues to be one of the strategic pillars of the company, so much so that 53% of its business volume is destined for export.
