Seripafer Group turned the Only You Boutique Hotel in Madrid into the setting for its showroom on October 1st, where the talk “From storytelling to storydoing: sustainability that can be seen, touched, and chosen” was held, bringing together nearly 70 professionals in packaging, creativity, and sustainability.
The event brought together leaders from brands such as Loewe, Heineken, Fedrigoni, González Byass, and Aktiva, for a day conceived as a space for reflection and action. The format, which combined a presentation with a roundtable discussion, opened the debate on the main challenges facing brands: the need to prevent greenwashing, growing consumer demands, the role of packaging as a true brand ambassador, and the value of transparency in communication.
Seripafer Group's proposal was clear: moving from storytelling to action. An evolution from classic storytelling to storydoing, which focuses on shared experience, real coherence, and credibility built on facts. At a time when simply telling commitments is no longer enough, the industry agreed that packaging is consolidating as one of the most visible and decisive tools for turning sustainability into a tangible experience, capable of generating trust and differentiation.
With nearly 40 years of experience in the graphics industry and a highly specialized team, the Seripafer Group combines technological innovation with in-depth knowledge of materials, finishes, and processes. The event also marks the beginning of a very special year for the company, which will celebrate its 40th anniversary in 2026. With this initiative, the Seripafer Group kicks off a series of activities with its stakeholders that will highlight its history and reinforce its vision for the future, based on sustainability, innovation, collaboration, and a connection with its environment.
