Kannahual is CBD in drops, focused on being used as an alternative to health medications to help with different diagnoses. Recently, its packaging, designed by F3 Brands, has been awarded a Gold Latampack for the Best Pharmacy and Parapharmacy Packaging.
It is a high-end product, with international projection. F3 Brands created a character inspired by Mexico, where it is produced, inspired by Quetzalcóatl, the feathered serpent, a pre-Hispanic god.
Marijuana leaves were incorporated as part of the feathers of the illustration, to emphasize what the product is about, creating a design solution different from others that gave it even more value.