Clipper approached Straight Forward Design to run a large-scale campaign that would attract a new consumer and showcase their credentials as a sustainable tea manufacturer. They wanted to raise awareness of the work they do to preserve and promote biodiversity around the planet through their sustainable agricultural approaches and their work within tea-growing communities.
With a bright, natural color palette, eye-catching headlines and images meant to intrigue and excite consumers, Straight Forward Design united the Clipper brand purpose and campaign positioning of “There's tea and then there's good tea.”
A limited edition with beautiful hand-drawn illustrations of insects, flowers and birds, which brought to life the idea of Clipper as “nature's favorite tea”.
