Agricola Romaniello is a dynamic family business that is based on respect for the land and uses resilient methods to produce cereals, legumes and flours, often stone-ground and sourced from ancient grains such as Saragolla and Senatore Cappelli.
For the packaging, Letter 7 was directly inspired by the fields, where the seasons and natural elements alternate slowly. The expressive function of wood, stone and earth has supported a clear brand idea that reflects the authenticity of the company.
The slightly “chipped” font refers to a rural imagery with its daily activities, while the smells and colors of the fields return in the packaging, as well as the materiality and skill that inspire characters and textures.