Rose of alexandria, from Bodegas Gardel, is a special wine to share, to live experiences, extol the moment and dedicate time to whoever we feel like. For this reason, Too Lovers Design decided to take the consumer experience “a little further or, rather, closer”: the labels de Rosa de Alejandría are equipped with elements that give immediate access to additional information about the product so that the buyer knows the wine better before or after the purchase.
By linking wine labeling to specific content about the product in the winery's social network profiles, they make it easier for the consumer to interact with the brand and share their experiences, photos and impressions, while promoting the dissemination of the product, knowledge of branding and lead capture.
