Family Business won the prestigious Diamond Pentaward, 2013 Best of Show, for the design of 4.000.000 Absolut Unique bottles.
For years, Absolut Vodka has been a leader in innovation and in the launch of limited editions such as Absolut Disco, Absolut Rock, Absolut Masquerade, Denim, 100, Bling-Bling, Miami, No Label ...
In 2012, the Limited Edition concept was redefined. The idea led to the creation of unique bottles, no less than four million, so that each bottle could become a limited edition on its own. As a result, almost four million bottles were sold before the end of the promotional campaign, without any reduction in price; Instead of choosing between Absolut and another maca, the consumer chose between different “one-of-a-kind” bottles. It's what Family Business wanted.
In addition to the Diamond Pentaward trophy, Family Business received the Esko Suite 10 software (€ 5,000), a design and visualization program specially created for packaging.
