Absolut Unique / Family Business

27th September 2013

Family Business won the prestigious Diamond Pentaward

Family Business won the prestigious Diamond Pentaward, 2013 Best of Show, for the design of 4.000.000 Absolut Unique bottles.
For years, Absolut Vodka has been a leader in innovation and in the launch of limited editions such as Absolut Disco, Absolut Rock, Absolut Masquerade, Denim, 100, Bling-Bling, Miami, No Label ...
In 2012, the Limited Edition concept was redefined. The idea led to the creation of unique bottles, no less than four million, so that each bottle could become a limited edition on its own. As a result, almost four million bottles were sold before the end of the promotional campaign, without any reduction in price; Instead of choosing between Absolut and another maca, the consumer chose between different “one-of-a-kind” bottles. It's what Family Business wanted.
In addition to the Diamond Pentaward trophy, Family Business received the Esko Suite 10 software (€ 5,000), a design and visualization program specially created for packaging.

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