The company has manufactured 4 million unique bottles for Absolut Vodka. Absolut Unique is a limited edition exclusively designed and individually decorated.
Each bottle in this collection has a different color and model, as well as a unique label number, allowing consumers to choose a truly personalized and individually packaged product. The Ardagh development team soon realized the great challenge of the project, consisting mainly of the need to adapt a decoration process devised to minimize design variation in something that needed to offer just the opposite.
