The proposed Assets to Chilled Banana from Pull & Bear It combines expressive typography and direct communication. A generation's manifesto is literally printed onto glass using a high-impact screen printing process.
The result is both technical and emotional: a dense and powerful composition that transforms the bottle into a territory marked by a generation with much to say.
This direct application on glass posed a challenge in terms of precision and legibility, demanding a balance between freedom of form and technical execution.
