Colgate has just launched in Europe the toothpaste "Smile for Good" in a tube made with HDPE (High Density Polyethylene), a polymer that is widely used for milk cartons and other plastic bottles and is massively recycled. Albéa has manufactured the tube.
The Colgate tube is the first to be recognized as recyclable by the APR (Association of Plastic Recyclers) and RecyClass (an initiative that works to improve the recyclability of packaging), which sets recyclability standards for North America and Europe, respectively.
"Albéa's commitment to sustainability dates back 15 years and is reflected in our wide range of responsible packaging," he said Gilles Swyngedauw, Vice President of Sustainability, Marketing and Innovation of Albéa. “Today we are accelerating the development of recyclable packaging and contributing to circularity in the beauty and personal care industry. By partnering with our clients, suppliers and recognized associations like APR and RecyClass, we demonstrate our commitment to tomorrow.
