Amapola Estudio redesigns Nutrisa

February 8th 2017

Amapola Estudio (CDMX

Poppy Study (CDMX, Mexico) rethought the portfolio and the brand architecture of the products of the own brand of nutrisa (personal care, food supplements and food).

4 main categories were established that group more than 200 products. In addition, Amapola redesigned 54 containers that served as a guide for the design of the rest of the company's references.

It combines a clean image, which shows the product clearly on a white background, with fun labels that show colorful monsters. It is a clear design for the consumer, at the same time as cheerful and colorful.

This redesign just got the Latampack Award to the best Pharmacy and Parapharmacy packaging.


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