Poppy Study (CDMX, Mexico) rethought the portfolio and the brand architecture of the products of the own brand of nutrisa (personal care, food supplements and food).
4 main categories were established that group more than 200 products. In addition, Amapola redesigned 54 containers that served as a guide for the design of the rest of the company's references.
It combines a clean image, which shows the product clearly on a white background, with fun labels that show colorful monsters. It is a clear design for the consumer, at the same time as cheerful and colorful.
This redesign just got the Latampack Award to the best Pharmacy and Parapharmacy packaging.