Andstudio, a Lithuania-based design agency, won the “Best in Category” award in the “Health, Beauty and Personal Care” category at the Dieline 2024 awards for its packaging design Uoga Uoga Kids.
The winning Uoga Uoga Kids design is a fun yet practical extension of the Uoga Uoga brand, created with kids in mind. The design brings soap, shampoo and lotion bottles to life with expressive faces, encouraging kids to play and decorate the bottles with the included reusable stickers.
“This update to the Uoga Uoga Kids line stays true to the philosophy of the Uoga Uoga brand, keeping everything organic and natural. But this design has the additional goal of helping make bath time enjoyable,” he says. Augustinas Paukste, co-founder and partner of Andstudio.
“Uoga Uoga Kids directly addresses a common parental struggle while reinforcing the role of the Uoga Uoga brand as a helpful and loving part of family routines. Introducing a kids-specific line helps Uoga Uoga reach a broader audience, connecting with customers from the start. leaving a lasting impression,” she adds.
