Antalis, the European leader in paper distribution, has attended DSCOOP EMEA for the third year in a row, the Digital Solutions Cooperative event that brings together an independent community of technical professionals and graphic arts business owners using graphic arts equipment and solutions. HP Graphic Arts.
The 2014 edition will take place over three days, through workshops in which it will be discussed how printers can develop their business by better meeting the needs of end users with better marketing tools.
Antalis sponsors the session entitled "Participation in Meaningful Conversations with Sellers", chaired by Sima Dahl, specialist in Personal Branding & Social Networking.
Antalis 'annual participation and sponsorship of the DSCOOP EMEA event is a pillar of Antalis' d2b (Digital-to-Business) initiative, which aims to support different players in the printing industry, through evolution towards digital printing.
More and more printers are investing in digital printing presses, although, for many, the world of marketing is a great unknown, with a complex language that requires some specialization. DSCOOP EMEA training sessions aim to help printers to "speak" the same language as marketing and communication professionals, to position their solutions in an attractive way and also to demonstrate how printers can take advantage of social media to develop a strong brand and secure more business opportunities.