Paris memo, a Parisian luxury fragrance brand, chose Imagin sampling solution from Aptar Beauty combined with the digital and logistics experience of SoPost, for its Madurai perfume and thus became the first client to benefit from the association between the two.
Imagin is a full-service packaging solution featuring an extra-flat spray format. Its lightweight and highly customizable design supports e-commerce requirements. SoPost's technology also enabled the brand to identify and target the right customers and follow their product discovery journey, collect and analyze their feedback, and understand their purchasing intentions. All of this data helped feed the brand's CRM database.
Aptar and SoPost share a common goal: transform sample distribution by making it more efficient and sustainable, while optimizing the overall customer experience. It is about providing a holistic solution to a current problem, that is, implementing a sustainable sampling campaign, from production to post-test returns, that respects customer consent. Aptar Beauty manufactures and fills the samples and SoPost develops digital campaigns, handles distribution logistics and monitors campaign performance.
