Aptar Beauty + Home expands its Essencia Collection

December 5th 2022

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Aptar Beauty + Home has expanded the production of its range of fragrance bombs for the masstige market. Essence, enriched with new variations, is a versatile spray collection that responds to consumer demands for 'premiumisation' and sustainability.

This stylish range is available globally, with manufacturing and customization facilities in Europe, but also in the Americas and Asia to ensure optimum lead times, agility and scalability.

Essencia offers everything from a sensual long-lasting spray to 'on-the-go' packaging. The aptar spray technology creates a true sensory experience, with a choice of 70, 100 or 130ml sizes, delivered in the brand's chosen spray pattern.

The elegant design and refined finish of Essencia suits any brand image: bespoke solutions can be created with custom features and decoration on the collar, actuator and cap.

In addition to the Classic spray, four variations are available: Bloom, generous diffusion, with a soft, wide and continuous spray, three times longer than with Classic; Screw, adapted for reuse and recharging, with an inner plastic ring that guarantees a pleasant and silent unscrewing gesture; SLP, Super Low Profile, a small, inconspicuous spray, and on-the-go, a slim, elegant and portable dispenser designed for 10 and 15ml bottles.

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