La Clarins Double Serum Foundation It uses a container, created by Aptar Beauty, similar to that of the facial serum, with a patented two-in-one dosing technology and progressive dosing.
This next-generation hybrid foundation, which provides both makeup and skincare benefits, comes in a patented dual-chamber container for two-in-one dispensing. A thin wall separates the two formulas within the container, with a ratio of 70% color cosmetic and 30% hydrating system. Each phase remains separate until application, combining only at the last moment for optimal compatibility.
The adjustable dial dispenses a progressive dose, allowing for customized coverage with the 37 available shades. The rotary actuator dispenses from a tiny drop to a powerful dose, ensuring zero waste. Equipped with a locking system, it features a new metallic design with a high-gloss finish.
Clarins has added a polypropylene (PP) lid for easy use anywhere, which perfectly complements the premium aesthetic of the packaging, with a gold lacquered exterior, a bright red interior and a delicate embossed logo of the brand.
The entire package contains at least 38% recycled material and the bottle incorporates 95% recyclable materials, according to Clarins.
“These complex, custom projects bring together all our expertise in design, engineering, manufacturing, decoration, and logistics. The joint creation of this new packaging with Clarins is a clear demonstration of our excellence in bespoke manufacturing,” he states. Marie Guillou, Sales Director of Personalized Products at Aptar Beauty EMEA.
Aptar Beauty leverages industrial synergies between Oyonnax, its flagship plant dedicated exclusively to custom manufacturing, and its plants in Verneuil and Charleval, France. Other manufacturing facilities, such as Le Neubourg (France) and Chieti (Italy), supply the cartridges with dispensers. All of these plants work in close coordination to ensure safety in manufacturing, the supply chain, and the delivery of the final product.
