Little Buddha Agency show off your new design project graphic identity and packaging that he has developed for the brand yarrow in the Chinese market.
Aquilea, OTC brand of laboratories Uriah, offers products that combine natural ingredients and science to create natural and effective solutions for well-being. Aquilea's objective with this new product is to position itself as a significant player in the Chinese market in the nutricosmetics category.
For Little Buddha the challenge was to define the graphic identity of this line of nutricosmetics. With a self explanatory and premium design that adapts and becomes relevant to the Chinese consumer.
The result has been the creation of a new brand, Beauty glow, with a minimalist aesthetic, differential and impressive premium within the nutricosmetic offer of China.
Regarding the design specifications, on the one hand, there is a work of identity of the new brand, where the use of a sans serif typeface with strong contrast stands out, with different thickness between lines. Visually the result is an elegant and delicate typeface, closer to cosmetic codes. Added to this is the creation of a design grid that works transversely to create a range. A simplified structure at the level of messages with the aim of being didactic, in addition to the incorporation of a visual key that supports the explanation of the product, and that turns it into eye catching in e-commerce platforms.
Has been used special finishes: gloss varnish, reliefs and glitter effect. Chromatisms have also been applied to help explain the concept of each reference. The packaging format is made up of two complementary boxes, designed to have a second use.
