Auracos Pro Collagenium / Garrofé

January 18, 2016

Garrofé developed the branding

Garrofe developed the branding, packaging and communication for the launch of the brand Auracos Pro Collagenium in the Arabian luxury market. 

It is a drinkable cosmeceutical product with a powerful anti-aging action on collagen. Beauty from within is the brand's cover letter.

To create the Premium image and positioning, they were inspired by shapes and colors typical of the market the brand is targeting, that is why they established a color code based on the combination and contrast between black and gold, projecting a powerful and groundbreaking within the nutraceutical sector.

They played with the contrasting finishes between matte and stampings, and included different visual aids that referred to a scientific look without losing the essence of beauty.

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