With the exhibition 'Design can change the world’, Avery Dennison and Supperstudio they seek to inspire other brands to build with values. An innovative project starring eight packaging concepts. This exhibition, which is held within the framework of the OFF Festival of Madrid Design Festival, has had the participation of renowned illustrators who have stood out with their own style when telling stories such as Xoan Viqueira, Jose A. Roda and Rosemarie; photographers from the editorial scene like Anton Goiri and the gastronomic world as Paco Arara; and the craftsman and restorer Javier Sanchez Medina.
'Design can change the world' is an invitation to do things in a different way. For Paco Adín, creative director of Supperstudio, and creator of the concepts “consumers want committed brands that make this world a better place. The future is in companies that really create awareness. Brands cannot remain indifferent to the challenges of society. More and more are getting wet, because it takes courage to build a committed brand.
When it comes to building a brand, all gestures count, which is why all the selected materials are sustainable. "All the labels are made with FSC-certified fibers and organic waste, with which, in addition to joining the circular economy, we reduce the carbon footprint and energy impact," he explains. Miguel García BDM Wine & Spirits by Avery Dennison.
'Design can change the world' has had the work of Estal, as well as Coreti, Etinsa and Estudios Durero for the graphic production of the labels and the pieces that make up the exhibition, which can be visited from February 2 to 14, at Monbull Corner (c/Almadén 19, Madrid).
