Avery Dennison, Estal and Leonhard Kurz launch "Make a Mark"

20, September, 2021

Make a mark

Avery Dennison, Estal and Leonhard Kurz throw "Make a Mark", a three-year collaboration designed to designers, printers, as well as manufacturers of closures and accessories for packaging open new paths, in search of sustainability and the highest level of innovation for wine and distillery.

Make a Mark will kick off at Luxepack Monaco with the presentation of a book, as a showcase of bold and provocative concepts from 18 of the world's most creative packaging designers. Printed in a limited edition of 2.000 copies, the book is the first to be expected from "Make a Mark."

Some of the most awarded packaging design studios in the world have decided to join the "Make a Mark" project: Anagrama from Mexico, Boldrini & Ficcardi from Argentina, Butterfly Cannon from the United Kingdom, Chad Michael Studio from the United States, Denomination from Australia, Dragon Rouge from China, JVD Studio from Chile, Mark Studio from South Africa, Motherland from Sweden, Pocket Rocket Creative from United Kingdom, Rita Rivotti from Portugal, Ruska Martín Associates from Germany and Spain, Series Nemo and Supperstudio from Spain, Servaire & Co and Studio Créa 'Design from France, and Smith Lumen and Spazio Di Paolo from Italy.

They were asked to develop a brand concept of wine or distillery that will combine sustainability, luxury and innovation. They were completely free to bring their bravest ideas to life, without the usual cost constraints, tight deadlines, and brand-specific requirements. Access to the most advanced technology in the industry has allowed them to successfully execute their ideas.

Among the concepts presented in the book are a brand of wine that draws the energy and color of Argentina's advance toward democracy in the early 1980s; a whiskey brand that combines elegance with recognition of the crisis faced by fresh water and the oceans; an acquavite that pays homage to the volcanic origins of Sicily; and a gin inspired by the iconic '90s TV show Baywatch, with a mini life preserver that measures the liquid level in the bottle.

A limited number of samples and more information about the book and the "Make a Mark" initiative are available at makeamark.world.

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