Awareness Cure Claudia di Paolo Hair Wellth Spa wins the Lápiz D&D Award 2024, in Packaging Design

June 14th, 2024

Claudia di Paolo

Awareness Cure by Claudia di Paolo Hair Wellth Spa has been recognized by the prestigious jury of the Pencil awards D&D Awards as best design in the packaging category. in a competition attended by thousands of candidates from all over the world. The study I'm sorry has made this packaging that contains three products for an exclusive hair treatment

Since 1962, the D&AD Pencil has symbolized the best of the best in design and creativity. An international jury made up of more than 40 prestigious professionals has recognized in Awareness Cure an exceptional creative work embodied in its distinctive design: a beautiful chest with a marked innovative and minimalist accent that recalls organic, natural forms, masterfully executed using pure raw materials, of the highest quality, to transmit an exclusive luxury experience.

“My intention with the design was to create a unique and memorable presentation. I am very aware that packaging is a fundamental element to transmit the brand's philosophy. Awareness Cure, defends a new concept of rejuvenation that works to promote hair longevity; inviting us to become aware of the importance of taking moments for ourselves. A tribute to the best of nature, textures, sand, aged gold, wood. Simple sophistication. And that had to start with the packaging,” he says. Claudia di Paolo, founder of Claudia di Paolo Hair Wellth Spa.

The product is an exclusive multi-protein formula that combines cutting-edge active ingredients: vitamins, hyaluronic acid, hydrolyzed minerals and collagen, among others. Awareness Cure rejuvenates the hair, as it recovers the keratin structure of the hair fiber, deeply nourishes, provides shine, flexibility and vitality.

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