Battlegroup has created the brand design, volume and the packaging of the new brand RB, Botanical Origin, a new range of botanical home cleaning products.
Batllegroup created a logo that uses a unique and custom typeface. To work in conjunction with this special typeface, they designed a series of graphic botanical elements to promote naturalness, as one of the core values of the new brand.
They worked from the creative concept, "the power of nature", for the volume of the the packaging, designed together with the product design agency, Stimulo, and transformed the essence of a drop into the new detergent bottle, the flagship of the new range. A design that, through its shape and amber color, concentrates all the power of nature in an iconic translucent and radiant shape.
All packagings in the range are 100% recyclable and some are made with up to 50% recycled plastic.
The design of the label combines the sensuality of botanical ingredients with the performance and efficacy of the products, visibly highlighting the main benefits. The labels are made of transparent materials to enhance the luminescence and naturalness of the product.
